• Content creation and storytelling
• Copywriting and editing
• Creativity and innovative thinking
• Presentation and communication skills
• Visual content creation

• Social media management
• Content marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Email marketing
• Paid media advertising

• Social media analytics and reporting
• Campaign performance measurement
• Budget management
• ROI analysis
• Data interpretation and insights

• Time management and organization
• Campaign planning and scheduling
• Cross functional collaboration
• Influencer and talent management
• Client and stakeholder communication

• Google Analytics
• Google Ads
• Meta Business Suite
• TikTok Ads Manager
• Microsoft Office
• Adobe Creative Cloud (Photoshop, Illustrator, PremierPro and Indesign)

This includes film studios, television networks, production companies, broadcasters, and film festivals that develop, produce, and distribute visual content.

Examples: Disney, Warner Bros. Discovery, NBCUniversal, Paramount Global, BBC, Mediaset, A24

This includes subscription and advertising-supported platforms that distribute films, television shows, podcasts, music, and creator content to global audiences.

Examples: Netflix, Amazon MGM Studios, Apple TV+, YouTube, Spotify, Disney+

This includes record labels, music publishers, artist management companies, streaming services, and live music promoters that support the creation, distribution, and performance of music and audio content.

Examples: Sony Music, Universal Music Group, Warner Music Group, Spotify, Apple Music, Live Nation

This includes video game developers, publishers, esports organizations, and interactive entertainment companies creating digital gaming experiences for global audiences.

Examples: Electronic Arts (EA), Riot Games, Epic Games, Nintendo, Microsoft Gaming (Xbox)

This includes book publishers, literary agencies, news organizations, magazines, and digital publishing platforms that create and distribute written content.

Examples: Penguin Random House, HarperCollins, Grupo Planeta, Condé Nast, The Economist

This includes creative agencies, media buying firms, communications consultancies, and brand partnership organizations that help companies reach and engage audiences.

Examples: WPP, Publicis Groupe, Omnicom, Dentsu, Havas

This includes social media platforms, influencer agencies, creator management companies, and digital communities that enable content creation, audience growth, and monetization.

Examples: TikTok, Meta (Instagram, Facebook, Threads), YouTube, LinkedIn

This includes concerts, festivals, sports entertainment, touring productions, experiential events, and venue operators that deliver live audience experiences.

Examples: Live Nation, AEG Presents, Primavera Sound, Coachella, Cirque du Soleil

This includes organizations developing AI-generated content, virtual and augmented reality experiences, immersive storytelling, spatial audio, and next-generation digital entertainment.

Examples: Meta Reality Labs, Unity, Niantic

They provide administrative, logistical, and on-set support for film, television, live events, and digital productions. Production Assistants help ensure production runs smoothly and efficiently.

They assist in developing, creating, and publishing content across digital, social media, video, and streaming platforms. They coordinate projects from concept to distribution.

They manage social media accounts, create engaging content, and interact with online audiences. They also track performance metrics and support audience growth strategies.

They research, write, edit, and publish content for websites, publications, blogs, and digital media platforms. They help create engaging and informative content for target audiences.

They support the planning and execution of marketing campaigns for media, entertainment, and creative brands. They assist with promotions, market research, and campaign management.

They develop and implement digital marketing strategies across social media, email, search engines, and online advertising channels. They use data and analytics to optimize audience engagement and campaign performance.

They write persuasive and creative content for advertisements, websites, social media, and marketing campaigns. Their goal is to promote brands, products, services, or entertainment properties.

They edit and assemble video content for film, television, streaming platforms, social media, and marketing campaigns. They use editing software to create polished and compelling visual stories.

They support public relations activities by assisting with media outreach, press materials, events, and communications. They help maintain positive relationships between organizations, talent, and the public.

They assist with planning, organizing, and delivering events such as festivals, premieres, conferences, concerts, and promotional activities. They coordinate logistics, vendors, schedules, and attendee experiences.

IE Careers Forum, Marketing Career Fair, Company Presentations, and Recruitment Events: keep yourself updated by checking IE Connects on a weekly basis.

Get involved in student clubs, company presentations, and networking events to build connections, gain industry insights, and explore career paths. These experiences can strengthen your CV and showcase your interest in the industry. Join here.

IEU Labs offer first- and second-year students hands-on, internship-like experience on campus. Build practical skills, expand your network, and collaborate with industry professionals while exploring different sectors. Applications typically open in the fall. Learn more.

IE Projects offer students the opportunity to work on short-term projects with IE departments, gaining practical experience, developing key skills, and expanding their professional network. Learn more.

Build your profile and gain practical experience through online courses, virtual internships, and industry-led challenges:

• Coursera: Explore marketing, digital marketing, branding, analytics, and communication courses from leading universities and companies.
• The Forage: Complete free virtual work experiences designed by top employers and gain practical skills for your CV.
• Inside LVMH Certificate: Discover the luxury industry through exclusive online learning modules developed by LVMH experts.
• L'Oréal Brandstorm Competition: Solve real business challenges, develop innovative ideas, and connect with professionals at one of the world's leading beauty companies.

Network with IE Alumni via LinkedIn (See how to network with fellow alumni on LinkedIn) to gain insight into a company of your interest.

Make sure to check out opportunities promoted in our Talent & Careers Newsletter sent to you by email. It's our top source to share all the latest career-related events and opportunities.

Remember to always tailor your CV and Cover Letter based on the job role within the specific sub-industry you are applying for. Your CV should have all the keywords that are in the Job Description of a specific role and sector. 

Resources:

• Access Career Development Training, including webinars, IE templates, and VMock resources.
• Practice and refine your Elevator Pitch using the VMock Elevator Pitch Guide.
• Learn how to build a strong professional presence with the LinkedIn Profile Creation Guide.
• Adding a portfolio is a powerful way to showcase your skills, projects, and achievements, providing tangible evidence of your capabilities beyond what a CV alone can convey. Please refer to the Portfolio Guide on the T&C website.

Tip: Join our weekly CV and LinkedIn Optimization Workshops. Check availability on IE Connects and register to receive personalized feedback.

It’s common for companies to ask you to complete an online aptitude or technical assessment as part of their recruitment process. These tests can vary depending on the company, sector, and function. For extra practice, explore the resources below.

• JobTestPrep
• Watch this useful webinar to gain more insights into online assessments.

If you pass the online tests, you will most likely be invited to the first round of interviews. These may include:

Video Interviews: Companies often use this type of interview as an initial screening stage. You will be asked to record yourself answering a series of questions and submit your responses to the company before a deadline, usually within one week.

Resources:

• Find the most common interview questions and how to answer them.
• Watch this useful video (starting around minute 2:40) for key tips on HR and fit interviews.
  Remember to contact your Career Advisor when you have a video interview so you can receive additional preparation materials.

HR/Behavioural and Competency-Based Interviews: During this type of interview, the company wants to learn more about you, your motivation, and your skills.

Resources:

• Make sure you research the company, including its Mission, Vision, Values, Strategy, Products, Latest News, and more.
• Review the job description in detail so you have a clear understanding of what the company is looking for.
• Review these Competency-Based Questions and remember to use the STAR method to structure your answers.
• Do not forget to let your Career Advisor know when you have an interview.

Generally, when applying to Graduate Programs, this is a step you may need to go through. It can involve a series of group exercises or individual activities in which companies assess how you work. They may evaluate a range of skills, including leadership, problem-solving, teamwork, and communication.

Resources:

• Check out these tips for Group Dynamics, and remember to contact your Career Advisor for additional preparation materials.
• Watch this webinar to learn more.

It’s also useful to review this Marketing Interview Questions & Answers guide in case you have a technical interview where you may be asked to demonstrate your knowledge of marketing.

As the final stage of the process, you will most likely interview with a Manager or Senior Leader from the area you are applying to.

Resources:

• Make sure you prepare for this final stage by contacting your Career Advisor for additional preparation materials.
• Finally, remember to ask interesting questions when given the opportunity. Asking thoughtful questions can help you stand out, make you memorable, and potentially make the difference.