A Marketing Specialist is responsible for creating advertising campaigns, pricing strategies and targeting the demographic data of their target audience. They work with marketing teams at companies to achieve success through more awareness about what they offer.

A Marketing Specialist researches competitors for ideas about improving their product or service offerings to attract more customers. Specifying a company's target audience based on previous research will help ensure that the right people see what they want when browsing their website.

Marketing Specialists often work with the Sales Teams to plan and execute promotional campaigns.

Source: LinkedIn Insights

Brand specialists are the people who make sure that your favorite brands stay consistent in quality and appearance. They work with designers, marketers, and other brand specialists to ensure that every aspect of a company’s visual identity is on point.

Brand specialists may also be responsible for developing new products or services based on consumer feedback or market trends. This might involve creating prototypes, testing them with consumers, and making adjustments as needed

A marketing coordinator works with management teams to improve marketing efforts by creating and managing advertising campaigns.

A marketing coordinator develops, coordinates, and executes marketing campaigns. They collect data about target demographics and analyze market trends to improve a company's marketing efforts. Marketing coordinators track sales data and work with marketing teams to achieve marketing goals.

Marketing coordinator jobs require a mix of technical and workplace skills. Most people who work as marketing coordinators have the ability to be creative and analytical while simultaneously seeing the "big picture." These skills help marketing coordinators execute short or long- term marketing campaigns that help companies achieve goals like increasing brand awareness or improving sales.

Communications Specialists handle public relations, information output, and media requests. They can also plan social media campaigns or advertising efforts for a business. Overall, they ensure a company has excellent and effective advertising whenever a campaign is in the works.

Communications Specialists are responsible for creating communications content on behalf of an institution, whether it's writing press releases or developing blog posts and social media updates. They even keep track of analytics, so a company knows how well a campaign is doing.

Communications Specialists represent an organization to members of the media and other relevant parties. They rely on their speaking skills, writing abilities as well as leadership qualities to reach out across different platforms such as television interviews or online blogs.

Graphic Designers produce visual concepts to communicate ideas that inspire, inform and captivate consumers. Responsible for developing various types of creative content for advertisements, brochures, or magazines. They do this with multiple tools depending on the medium and goals of the final project.

A good Graphic Designer must have a natural eye for design and color and design imaginative content that effectively resonates with their audience. They also have to use different marketing tools to create beautiful work according to their customers’ needs.

A Social Media Manager is in charge of the company’s interactions with the public through social media platforms using a unified voice. They devise and implement content strategies and collect engagement data. Social Media Managers also identify trends among customer interactions to help plan digital campaigns that build brand loyalty.

A Social Media Manager is responsible for overseeing a company’s interactions with the public by implementing social media platforms’ content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.

Successful Social Media Managers know how to engage people, leverage monitoring tools for insights and align their work with a brand's goals. They also have an eye for social media trends and know how to engage the company’s followers.

Copy Editing ensures that content will be appropriately published and follows industry standards, which often means they're involved with every step in publishing from start to finish.

A Copy Editor has many responsibilities, including proofreading text to check for grammar, spelling and punctuation errors. They also have to fact-check content like dates and statistics to ensure all published content is accurate for their readers.

A good Copy Editor must be highly organized since they will manage several projects at a time. They also need to be detail-oriented since they will catch small mistakes before the final content is published.

The Content Manager is responsible for ensuring that the organization's brand ideals and website are upheld. They must familiarize themselves with all aspects of their company, including its web presence, to create appropriate targeted creative pieces that support desired objectives and help establish an engaging strategy on how best these intentions will be achieved across different platforms.

The Content Manager is responsible for developing a strategic plan that ensures the ongoing success of their organization's online presence. They are tasked with writing blog posts, updating existing web pages, and creating new ones based on current events or industry trends; they also maintain an editorial calendar, so deadlines don't get missed. They promote their company’s work through social media channels like Facebook pages & Twitter handles.

A Market Research Analyst provides information that will help companies make informed decisions about their products. They study consumer behavior and attitudes, looking at what people want in terms of who they are buying from, with an eye on potential sales trends.

A Market Research Analyst is responsible for optimizing strategies to yield maximum impact on sales or marketing trends using the most recent data to inform marketing strategy.

A good Market Research Analyst needs strong communication skills when gathering information, interpreting data, and presenting results to clients. They also need to have a knack for understanding large quantities of complex data in order to process and relate the information across different industries and markets.

They express, promote, and interpret ideas and facts in written form for books, magazines, trade journals, newspapers, Web sites, technical studies and reports, company newsletters, radio and television broadcasts, and advertisements.

Most copywriters are employed in the advertising industry. Their main goal is to persuade the general public to choose or favor certain goods, services, and personalities.

They perform an essential role in the motion picture and television industries. They take an unedited draft of film, videotape, or digital video and use specialized equipment and software to improve the draft until it is ready for viewing. It is the responsibility of the film or television editor to create the most effective product possible.

They organize and secure the financial backing for the production of motion pictures and television shows. They decide which scripts will be used or which books will be adapted for film or a television show.

Producers also raise money to finance the filming of a motion picture or television show; hire the director, screenwriter, and cast; oversee the budget and production schedule; and monitor the distribution of the film.

They perform a variety of support tasks for film, television, and video producers and other staff members. They must be prepared to help out everywhere, ensuring that daily operations run as smoothly as possible.

Some production assistants may perform substantive jobs, such as reviewing scripts, but others may primarily run errands. They must be willing to work hard and keep long hours at times, since tight production schedules require full days. An agreeable temperament and willingness to follow instructions and perform simple tasks are very important skills for work in this field.

Distribution executives get films into cinemas and TV dramas onto TV screens and onto other streaming platforms like Amazon or Netflix.

Distribution executives go to film markets where they look at films and acquire them from production companies or sales agents. They negotiate for the rights to release them. These deals cover a set period of time and include agreements about promotion, classification of the film and any edits allowed. In TV drama, distributors play a slightly different role. Big budget dramas are usually financed by a combination of TV channels and distribution companies. The distribution company will advance money for the production of the drama against the right to sell broadcast rights in the program for a set time period in specific countries.

Remember to always tailor your CV and Cover Letter based on the job role within the specific sub-industry you are applying for. Your CV should have all the keywords that are in the Job Description of a specific role and sector.

Resources:

• Webinar, IE Templates and VMock all in the Career Development Training.
• Prepare your Elevator Pitch by using the VMock Feature for it. Instructions here.

Most of the time companies will send you some psychometric (cognitive or aptitude) tests to complete online. They usually measure different skills (numerical, reasoning, language, etc.). Make sure you practice before taking the official test through JobTestPrep.

If you pass the online tests, you will most probably be called for the first interviews. They can be:

Video Interviews: Companies use this type of interview as a first step to filter candidates. You will have to record yourself answering a series of questions and send it over to the company before a deadline (usually, 1 week).

Resources:

• Find here the most common interview questions and how to answer them.
• Watch this useful video (video starts around minute 2:40) to go over the key tips to HR/Fit Interviews!
• Remember to contact your Career Advisor when you have a video interview so you can receive more preparation material.

HR/Behavioral and Competency-based Interviews: During this interview, the company wants to know more about you, your motivation, and skills.

Resources:

• Make sure you research about the company (Mission, Vision, Values, Strategy, Products, Latest News, etc.)
• Review in detail the job description so you have a clear idea of what they are looking for.
• Check some Competency-Based Questions and remember to use the STAR method to structure your answers.
• Do not forget to let your Career Advisor know when you have an interview.

Generally when applying to Graduate Programs this is a step you will need to go through. It can be a series of exercises in groups or individual activities where companies want to see how you work. They will evaluate a series of skills that can include leadership, problem solving, teamwork, communication etc.

Resources:

• Check some tips for Group Dynamics and do not forget to contact your Career Advisor for more preparation material.

Review this link in case you have a techincal interview and they will ask you to leverage some knowledge about marketing

As the final stage of the process you will probably interview with a Manager/Senior of the area you are applying for.

Resources:

• Make sure you prepare for this final stage by contacting your Career Advisor for preparation material.
• Finally, remember to ask interesting questions when given the opportunity to do so, this can make you memorable and make the difference.