Personal Branding

What is Personal Branding, really?

Think of your personal brand as the unique combination of your skills, experiences, and personality — the way you want others to perceive you.

It’s what makes you memorable when someone sees your LinkedIn, hears you speak in class, or reviews your application.

You already have a brand — whether you’ve defined it or not.
The key is to make it intentional.

Start by asking yourself:

  • What do I want people to say about me when I’m not in the room?
  • What impression do I leave through my LinkedIn, CV, or cover letter?
  • What strengths or values do I want to be known for?
  • What do I want to be recognized for — and by whom?

6 Quick Personal Branding Actions You Can Take Now

Additional Resources