Applied Behavioural Science in Strategy: Tools and Principles for Sustainable Business Success.
by IE Behavioral Economics Club
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Torben Emmerling
Affective Advisory
https://www.linkedin.com/in/torben-emmerling/
Torben Emmerling is the Founder and Managing Partner of Affective and the author of the D.R.I.V.E.® framework for behavioural insights in strategy and public policy. He is a Founding Member and Non Executive Director on the Board of the Global Association of Applied Behavioural Scientists GAABS, a Board Member of the Behavioral Insights for better Politics and Societies Initiative BIPS, and a seasoned lecturer, keynote speaker and HBR-published author in Behavioural Science, Decision Science and Applied Consumer Psychology.