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The future of storytelling in the age of AI
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Immerse yourself in a dynamic fishbowl-format discussion exploring how artificial intelligence is transforming the art of storytelling. Leaders from META, ECOALF, ACCENTURE, JUEGATERAPIA, and IE University will share their unique insights in a participatory and fluid setting.
Inspired by IE University professor, Víctor Gay Zaragoza’s latest book, "Revoluciona los algoritmos: cómo potenciar tu storytelling con inteligencia artificial" (RBA), this event will tackle key questions such as:
- How do we differentiate human communication from machine-driven narratives?
- How can personal experiences be leveraged to create effective storytelling in the AI era?
- What strategies can amplify the uniquely human touch in our narratives?
What You’ll Gain:
Attendees will discover how to harness the best of both worlds: human creativity and the power of AI algorithms. The session will equip participants with actionable strategies to craft more impactful and memorable narratives, transforming the way they approach storytelling.
Join us for a transformative discussion and unlock the potential of AI-enhanced storytelling!
The evening will conclude with a networking cocktail and a book signing where you will have the chance to meet the author and get a signed copy!
Don't miss this unique opportunity to join us! We look forward to seeing you all there!
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-This event will be hosted in Spanish
- Registering for the event is essential for the IE Tower security measures at the entrance. We encourage you to arrive 15 minutes earlier to guarantee a smooth check-in process.
- Although we recommend using public transportation, public parking is available at the Caleido shopping center.
Food Provided
Where
IE TOWER
T-19.02 + T-19.04
IE Tower, Paseo de la Castellana 259E
Speakers
Víctor Gay Zaragoza
Professor
IE University
https://www.linkedin.com/in/victorgayzaragoza/
An expert in storytelling and a renowned consultant in Spain and LATAM, he is the founder of theyelloway.com and has developed two storytelling methodologies that have benefited over 30,000 people in companies such as Accenture and Danone. Additionally, he is an associate professor at IE Business School and the author of several books, including essays and a historical novel.
Begoña González-Cuesta
Dean of Education & Academic Experience
IE Business School & IE University
https://www.linkedin.com/in/begogonzalezcuesta/
Dean of Education and Academic Experience at IE University and Professor of Communication and Media, specializing in Narratives and Ethics. She holds a Ph.D. in Literature and a Bachelor's degree in Hispanic Philology from the University of Navarra. Her research focuses on audiovisual representations and their ethical and cultural impact.
Javier Goyeneche
Founder& President
ECOALF
Founder and President of ECOALF, a sustainable fashion brand that uses recycled materials to create clothing and accessories, with a vision of combining fashion and sustainability. He is also known for his environmental activism and for initiating the "Upcycling the Oceans" project, which aims to clean the oceans of plastic waste.
Mónica Esteban
Founder & President
Juegaterapia
https://www.linkedin.com/in/monica-esteban-243988150/?originalSubdomain=es
Founder and President of Juegaterapia, a foundation that uses play to improve the quality of life for children with cancer. Before founding Juegaterapia, she worked as Creative Director at TAPSA, where she won several advertising awards. Her passion for creativity and children's well-being led her to start this project in 2010.
Jose Luis Zimmerman
Director of Public Policy
META
Director of Public Policy for Spain and Portugal at Meta. Previously, he served as General Director of Adigital, where he promoted the digitalization of the Spanish economy for over 15 years. He holds a degree in Economics from the Autonomous University of Madrid and a master’s in Journalism from the Complutense University of Madrid.
Miguel Vergara
Director
Accenture Song
https://www.linkedin.com/in/miguelvergarasagarribay/?originalSubdomain=es
With over 20 years of experience in strategy, digital transformation, and innovation, he is currently the Director of Accenture Song Iberia, the world's largest agency dedicated to business transformation through technology and creativity. His expertise includes digital and marketing strategies, transformation, AI data value models, and product and service launches. He holds a degree in Business Administration and Management, an Executive MBA from IE Business School, and an Executive Program from Singularity University.
François Musseau
Director
Diario Vivo
https://www.linkedin.com/in/fran%C3%A7ois-musseau-19598961/?originalSubdomain=es
Correspondent in Spain and Portugal for the French newspapers Libération and Le Point, as well as for RFI radio. He is known for his innovative project Diario Vivo, a live journalism format where journalists share their stories on stage in a theater. Additionally, he has produced numerous reports and documentaries in Latin America and Asia.