We’re in a very unique situation right now with the Coronavirus outbreak changing the landscape of the sports industry minute by minute. Multiple sports leagues and long-standing events are being suspended if not outright canceled in an effort to isolate and calm the spread of this deadly outbreak. Star players we know and root for, Hollywood actors, heads of state are coming out as infected by this virus responsible for the COVID-19 disease. 

But, we are not panicked, we are looking to the future. These cancellations and suspensions will have an impact on the business of sports and it’s time to discuss and prepare for the ramifications.