Masterclass with Prof. Dushinka Karani- "Brand Management: Why some brands endure whilst others need to shout "

In the loudest marketing era in history, visibility is often mistaken for brand strength. But are the most visible brands truly the most memorable?

Join us for an insightful session with Dushinka Karani , Vice Dean of MARCOM & Talent Development programs, as she challenges conventional thinking around modern brand building.This talk challenges that illusion, showing why the brands that endure are not the loudest, but the most memorable. Through sharp cross-industry cases and an AI-era lens, it reframes brand management as the discipline of building meaning, distinctive codes, and long-term brand equity, not chasing attention.

The session reframes brand management as a strategic discipline focused on memory, relevance, and consistency, rather than the constant pursuit of attention. Attendees will gain fresh perspectives on how brands can remain meaningful and resilient in an increasingly noisy marketplace.
 

Agenda
4:00 - 4:30pm
Registration

4:30 - 6:00pm
Masterclass

6:00 - 7:00pm
Networking