This encompasses construction materials, chemicals, manufacturing equipment, and industrial products. Sales are technical and B2B-focused, you're selling everything from building materials and chemical specialties to machinery, automation systems, and industrial components. Your clients are typically purchasing departments, site managers, engineers, and operations teams. Success requires understanding technical specifications, supply chain dynamics, and long-term relationship management.
Key roles: Technical Sales, Inside Sales, Key Account Manager (KAM), Product Manager, Business Development Manager
Top companies: BASF, Siemens, Honeywell, 3M, Sika, Saint-Gobain, Hilti, ABB, Schneider Electric, Emerson, Henkel, Air Liquide, Caterpillar