Storytelling: How to Persuade Any Audience

Join us for an engaging masterclass that will change the way you think about storytelling in business.

Storytelling isn’t about being dramatic or overly polished—it’s about being clear, memorable, and human. It’s a powerful, brain-wired tool for persuasion, connection, and action. In this session, we’ll break down the biggest misconceptions about storytelling and show you how to use it as your most persuasive tool, no matter your role or industry.

By the end of this session, you won’t just “know” how to tell a good story—you’ll know how to use it to move people, shift mindsets, and spark action. Following the masterclass, join us for a networking cocktail, where you’ll have the opportunity to connect with future IE students, alumni, our local representative, and other professionals.

Agenda:

6:00 PM – 6:30 PM: Registration & Welcome
6:30 PM – 7:30 PM: Masterclass: Storytelling: What It Is Not, and How to Persuade Any Audience with a Story
7:30 PM – 8:30 PM: Networking Cocktail

Don't miss this chance to master the art of storytelling and use it to influence, persuade, and inspire action.

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