
Master Class Paris "China and the US in a Changing World: The Silk Road's Influence"
Intercontinental Paris le Grand
2 Rue Scribe, Paris 75009, France
Details
We are pleased to invite you to our upcoming Master class "China and the US in a Changing World: The Silk Road's Influence" delivered by Fernando Cortinas on the 14th of May in Paris.
"About the Master Class"
The lecture will explore the growing confrontation between China and the US in different fronts, built around the so called “New Silk Road of the XXI century”.
"The New Silk Road" is a “wallet-based diplomacy”, the strategy designed by the Chinese government to make China the global leading power by the year 2050, displacing the United States from its current position of leadership.
Therefore, we will comment on the growing confrontation between China and the USA in different battle fronts: commercial, financial, monetary, technological, reputational and military, and its impact on the rest of the world, including Asia, Europe, Africa and Latin America, with a special focus on the changes taking place since Donald Trump became the new President of the US.
"Professor Biography"
Fernando Cortiñas (Buenos Aires, 1962) is an Argentine-Spanish professional with more than 35 years of international work experience in leading multinationals and as a professor in leading academic institutions in Europe and America.
He graduated with honors and various awards as a Bachelor of Business Administration and Public Accountant from the Universidad Católica Argentina (Buenos Aires, 1986), and obtained an MBA from Harvard Business School (Boston, 1992).
His professional career has had a double journey, corporate and academic.
"Agenda"
- 18h30 – 19h00 : Welcoming attendees
- 19h00 – 20h30 : Master Class
- 20h30 – 21h30 : Networking Drink
Speakers

Fernando Cortinas
Associate Professor at IE Business School
https://www.linkedin.com/in/fernando-corti%C3%B1as-432209/
Fernando Cortiñas (Buenos Aires, 1962) is an Argentine-Spanish professional with more than 35 years of international work experience in leading multinationals and as a professor in leading academic institutions in Europe and America.
He graduated with honors and various awards as a Bachelor of Business Administration and Public Accountant from the Universidad Católica Argentina (Buenos Aires, 1986), and obtained an MBA from Harvard Business School (Boston, 1992).
His professional career has had a double journey, corporate and academic.
At a corporate level, Fernando's career has been focused mainly on the field of marketing, sales and international business development, which led him to live in Germany, the United States and Spain, working for companies such as Deutsche Babcock, McKinsey, KSB- Itur, Televisión Española and the Telefónica group, where he held managerial and executive positions in several group companies.
With a strong teaching vocation, at an academic level he has developed an international career spanning more than three decades, with a focus on Marketing and International Business, mainly at the IE Business School (Madrid, Spain), where in 2020 he was awarded the prize for “Best Professor in Masters Programs”.
He is also a visiting professor at other distinguished institutions such as the University of Porto (Oporto, Portugal), Porto Business School (Oporto, Portugal), Pontificia Universidad Católica de Chile (Santiago), and Universidad Católica Argentina (Buenos Aires).
He has courses on Coursera, with more than 35,000 students, he practices journalism as a hobby in various written and radio media in Spain and the Americas and develops activities as a speaker and consultant for different companies.
Polyglot (in addition to being bilingual in Spanish and English, he speaks German, Portuguese and Italian), a tireless reader and traveler, he lives between Madrid and Buenos Aires, and has visited more than a hundred countries around the world.
Specialist in the Silk Road, he began to give conferences on the subject in 2014, and has visited almost all the countries that comprise it several times over the last eight years.
Fernando is separated and has three children.