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Master Class Lyon "China and the US in a Changing World: The Silk Road's Influence"
Boscolo Lyon Hôtel & Spa
11 Quai Jules Courmont, Lyon 69002, France
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Greetings from IE,
We are thrilled to invite you to our upcoming Master Class entitled "China and the US in a Changing World: The Silk Road's Influence" delivered by Fernando Cortiñas on the 20th of November at 18h30 in Lyon at Boscolo Lyon Hôtel & Spa.
Master Class description
The lecture will explore the growing confrontation between China and the US in different fronts, built around the so called “New Silk Road of the XXI century”. At the lecture we will discuss the past, present and future of the Silk Road, and how it´s going to be a key element to reshape the existing World Order as we know it.
We will describe the “Silk Road” as it was: a physical communication network linking the East and the West since 2,600 year ago, mainly by land but also by sea. We will describe its origins, rise and decline of the Road at the end of the Middle Age.
Ultimately, "The New Silk Road" is a “wallet-based diplomacy”, the strategy designed by the Chinese government to make China the global leading power by the year 2050, displacing the United States from its current position of leadership.
Therefore, we will comment on the growing confrontation between China and the USA in different battle fronts: commercial, financial, monetary, technological, reputational and military, and its impact on the rest of the world, including Asia, Europe, Africa and Latin America, with a special focus on the changes taking place since Donald Trump became the new President of the US.
Professor Biography
Fernando Cortiñas (Buenos Aires, 1962) is an Argentine-Spanish professional with more than 35 years of international work experience in leading multinationals and as a professor in leading academic institutions in Europe and America.
He graduated with honors and various awards as a Bachelor of Business Administration and Public Accountant from the Universidad Católica Argentina (Buenos Aires, 1986), and obtained an MBA from Harvard Business School (Boston, 1992).
His professional career has had a double journey, corporate and academic.
Agenda
18h30 – 19h00 : Welcoming attendees
19h00 – 20h30 : Master Class
20h30 – 21h30 : Networking Drink
We are looking forward to this exciting event !
Warm regards,
IE University - France Office
France@ie.edu
Dress Business Casual
Speakers
Fernando Cortinas
Associate Professor at IE Business School
https://www.linkedin.com/in/fernando-corti%C3%B1as-432209/
Fernando Cortiñas (Buenos Aires, 1962) is an Argentine-Spanish professional with more than 35 years of international work experience in leading multinationals and as a professor in leading academic institutions in Europe and America.
He graduated with honors and various awards as a Bachelor of Business Administration and Public Accountant from the Universidad Católica Argentina (Buenos Aires, 1986), and obtained an MBA from Harvard Business School (Boston, 1992).
His professional career has had a double journey, corporate and academic.
At a corporate level, Fernando's career has been focused mainly on the field of marketing, sales and international business development, which led him to live in Germany, the United States and Spain, working for companies such as Deutsche Babcock, McKinsey, KSB- Itur, Televisión Española and the Telefónica group, where he held managerial and executive positions in several group companies.
With a strong teaching vocation, at an academic level he has developed an international career spanning more than three decades, with a focus on Marketing and International Business, mainly at the IE Business School (Madrid, Spain), where in 2020 he was awarded the prize for “Best Professor in Masters Programs”.
He is also a visiting professor at other distinguished institutions such as the University of Porto (Oporto, Portugal), Porto Business School (Oporto, Portugal), Pontificia Universidad Católica de Chile (Santiago), and Universidad Católica Argentina (Buenos Aires).
He has courses on Coursera, with more than 35,000 students, he practices journalism as a hobby in various written and radio media in Spain and the Americas and develops activities as a speaker and consultant for different companies.
Polyglot (in addition to being bilingual in Spanish and English, he speaks German, Portuguese and Italian), a tireless reader and traveler, he lives between Madrid and Buenos Aires, and has visited more than a hundred countries around the world.
Specialist in the Silk Road, he began to give conferences on the subject in 2014, and has visited almost all the countries that comprise it several times over the last eight years.
Fernando is separated and has three children.