Master Class Paris "STORYTELLING: WHAT IT IS NOT, AND HOW TO PERSUADE ANY AUDIENCE WITH A STORY"

Master Class Description

The common misconceptions about storytelling in business.

The best container to deliver any message.

Why stories work: your caveman brain and surviving in a group.

How to find your stories: your life is more hollywoodesque than you think.

The structure of any story: from Nemo and Snow White to the board room.

Telling the story: polishing your natural storytelling skills.

Professor Biography

Javier Bernad is the founder of Speak & Span, a training center in public speaking skills. Javier has been training managers on how to be fantastic presenters since 1998. Speak & Span offers in-company and personal training sessions to clients such as Airbus, Procter & Gamble, HP, KPMG, Bain & Company, Coca-Cola, Credit Suisse, Amundi, Pfizer, or NH Hotel Group. He has trained over 10,000 individuals and analyzed more than 25,000 recordings of their presentations.

Javier’s mission is to help managers break their barriers to public speaking. We can all become more confident, dynamic, and persuasive presenters, to shine in our professional and personal lives.

Before launching Speak & Span, Javier was managing director of MediaCom España, one of the largest worldwide advertising media planning agencies, part of the WPP group. He was previously managing director of MEC (now Wavemaker), an advertising media planning agency owned by the same group, and has held other management positions at FMCG companies like Procter & Gamble and BAT.

Agenda

18h30 – 19h00 : Welcoming attendees

19h00 – 20h30 : Master Class

20h30 – 21h30 : Networking Drink

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