Digital Marketing in Practice: Data, AI, and the Customer Journey

You are invited to an IE University exclusive masterclass.
Join us for an exclusive ICEX and IE Event Masterclass: Digital Marketing in Practice: Data, AI, and the Customer Journey
Featuring Dushinka Karani



This session builds a strong understanding of brand identity, architecture, and long-term equity building. Participants will learn how powerful brands create meaning and trust, then examine modern cases where innovative companies blend strategy, culture, and customer experience to grow impact. The focus is on connecting foundational brand theory with today’s competitive reality



Dushinka Karani is a passionate of Marketing. She has been developing Marketing Strategies and implementing initiatives for more than 30 years. She is an expert in the fields of Marketing & Communications, Digital Marketing, Innovation, Sales and Trade Marketing, having worked as Marketing Director, Sales Director, Innovation Director for FMCG multinational and local companies, European leading distributor of funds for Deep Tech Startups and SMEs, helping them to digitally transform themselves and scaling their tech solutions to the most suitable investor, corporate or venture capital.



Agenda:

6:00pm-6:15pm - Introduction IE/ICEX

6:15pm-7:00pm - Masterclass with Dushinka Karani

7:00pm-7:15pm - Q&A

7:15pm-7:45pm - Business Chat with Ray Carbonell, CEO and Advisor of Qnary

7:45pm-8:30pm - Networking Cocktail

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