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Brainfluence: how our unconscious shapes our decisions
ICEX (New York)
Trade Commission of Spain The Chrysler Building 405 Lexington Ave, 47th Floor, New York 10174, United States Of America
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Details
By exploring the significance of understanding consumer psychology in the competitive landscape of commerce, this master class will engage participants with case studies of businesses that have successfully leveraged cognitive biases. The consumer journey and future-proof business strategies will also be discussed and examined. The session will be wrapped up with key takeaways, direct applications in the corporate world, and a Q&A session.
Agenda:
6 PM - 6:05 PM Welcome remarks
6:05 PM - 7:00 PM Master Class
7:00 PM - 7:30 PM Panel
7:30 PM - 8:00 PM Networking
We encourage you to arrive between 5:30 PM and 5:45 PM so you have ample time to connect with fellow participants.
Speakers
Sam Hernández García
https://www.linkedin.com/in/samyhg/
Sam has over 15+ years of experience in Organisational and People Development and delivers inclusive leadership and management development programmes across the globe.
A Cognitive Neuroscientist & Biopsychologist, Sam juggles brain research with corporate consulting. Passionate about the intersection of neuroscience, artificial intelligence, personal development, and physical/mental health, she leads personal strategy retreats across the planet and lectures in women universities in Saudi Arabia. She is a frequent speaker on applied neuroscience, leadership and high performance. She holds an MBA (ESCP), a MSc (Universidad Autónoma de Barcelona) and BA (Universidad Pontificia Comillas), is accredited in Behavioural Assessments with the British Psychological Society, is an Accredited Coach and a Practitioner of Applied Neuroscience. She is continuing her research and study of the field of neuroscience through Universidad Autónoma de Barcelona and King’s College, London.
Sam’s titanic volumes of energy coupled with her diverse background and cross-cultural lived experience (6 languages, 7 cities, 4 continents and counting!) allows her to galvanise and motivate to achieve personal and shared goals. These attributes have served her well in delivering success and creating brain-friendly cultures across a wide breadth of industries ranging from FMCG, financial services, academia, oil & gas through to elite sports clubs. Her long-lasting partners include Formula One, McLaren, LVMH Group, Northern Trust, Arsenal Football Club, Microsoft, Samsung Electronics and the Walt Disney Company.
When she is not hacking brains (or attempting to), she can be found in far-flung destinations mentoring vulnerable children, jumping out of planes (with a parachute on!) or scanning the seabed for the next big thing 40 metres underwater
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