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Masterclass Evening with Prof. Dushinka Karani: Digital Marketing in Practice: Data, AI, and the Customer Journey
by
Mon, Mar 9, 2026
7 PM – 9:30 PM (GMT+8)
Makati Shangri-La
Ayala Avenue, Makati Ave, Makati 1200 , Philippines
2
Registered
Details
As part of IE Experience Day Manila, we are pleased to invite IE alumni to an exclusive masterclass focused on strategic brand building in today’s competitive environment: Digital Marketing in Practice: Data, AI, and the Customer Journey by Professor Dushinka Karani (Vice Dean, MarCom & Talent Development & HR, IE Business School).
This masterclass explores how modern brands move from strategic positioning to executional excellence in a world of fragmented touchpoints, algorithm-driven visibility, and non-linear customer journeys. The session examines how leading companies such as Hermès, Nike, Netflix, Starbucks, and The New York Times integrate unified customer data, AI-driven personalization, and omnichannel orchestration to optimize the entire customer experience rather than isolated campaigns.
Bringing together IE alumni and prospective candidates attending IE Experience Day Manila, this masterclass offers an opportunity to:
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Rethinking the traditional marketing funnel in a non-linear journey
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Leveraging first-party data as a strategic asset
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This masterclass offers both strategic perspective and practical insight — equipping leaders to navigate digital marketing with rigor, coherence, and long-term value creation.
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Designing an AI-powered marketing stack
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Moving from brand positioning to executional excellence
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Driving sustainable growth in an increasingly complex digital ecosystem
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Reconnect and network with fellow IE alumni in the Philippines
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Interact with prospective candidates and share your IE experience
This masterclass offers both strategic perspective and practical insight — equipping leaders to navigate digital marketing with rigor, coherence, and long-term value creation.
Your presence strengthens our community and enriches the learning environment. We look forward to welcoming you for an evening of insight, exchange, and connection.
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Agenda
7:00 - 7:30pm
Registration
7:30 - 8:30pm
Presentation on IE University
Masterclass on Digital Marketing in Practice: Data, AI, and the Customer Journey by Professor Dushinka Karani (Vice Dean, MarCom & Talent Development & HR, IE Business School)
8:30 - 9:30pm
Networking
Dress Business Casual
Food Provided
Speakers
Dushinka Karani
Vice Dean, MarCom & Talent Development & HR, IE Business School
IE University
https://www.linkedin.com/in/dushinka-karani/
Dushinka Karani is a passionate of Marketing. She has been developing Marketing Strategies and implementing initiatives for more than 20 years. She is an expert in the fields of Marketing & Communications, Digital Marketing, Innovation, Sales and Trade Marketing, having worked as Marketing Director, Sales Director, Innovation Director for FMCG multinational and local companies and now works as Global Marketing Director at FundingBox, European leading distributor of funds for Deep Tech Startups and SMEs, helping them to digitally transform themselves and scaling their tech solutions to the most suitable investor, corporate or venture capital.