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Master Class The Future of Marketing Technologies
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Registered
Details
Dear Alumni,
Join our Masterclass on the Future of Marketing Technologies, where we'll explore the cutting-edge innovations shaping the marketing landscape and their impact on both the customer journey and the marketer's role. From mobile-first strategies to the transformative power of GenAI, IoT, and VR, we'll delve into the way these technologies reshape how brands engage with customers.
This session will highlight how small and large companies can harness these tools to enhance customer engagement, streamline marketing operations, and stay ahead of trends. Marketers will gain insights into evolving roles-from tactical execution to data-driven strategy-and how to leverage these technologies to create impactful, future-proof campaigns.
Whether you're a seasoned professional or just starting, this masterclass will equip you with the knowledge to navigate and thrive in the rapidly evolving marketing tech landscape.
The session will be followed by a networking beverage, so you will have the chance to connect with Professor Pedro Moreno de los Rios, other professionals seeking development opportunities, the IE team, and IE Alumni.
Agenda:
18:50-19:00 Registration
19:00-19:05 IE University highlights
19:05-20:40 Masterclass
20:40-21:00 Networking beverage
Register now and don't miss it!
Dress Business Casual
Where
To be confirmed (central Lisbon)
Lisboa, Portugal
Speakers
Pedro Moreno de los Rios
Senior consultant in Digital Transformation and Marketing Technology
Pedro Moreno de los Rios is a senior consultant in Digital Transformation and Marketing Technology, with a wealth of experience in top-tier organizations like Atos, The Walt Disney Company, and Ogilvy & Mather, as well as SMEs and start-ups. Passionate about designing impactful experiences for hyper-connected prosumers, Pedro is a PhD candidate in communication and technology and teaches at some of Europe’s leading universities and business schools. Celebrated for his teaching excellence over the past decade, he currently directs the IEU Tech Lab and is a member of the IE Immersive Learning Panel.