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Banner for Masterclass Evening with Prof. Sam Hernandez Garcia - Thinking Beyond Borders: Using Neuroscience to Overcome Bias in Global Strategy

Masterclass Evening with Prof. Sam Hernandez Garcia - Thinking Beyond Borders: Using Neuroscience to Overcome Bias in Global Strategy

by IE Alumni Thailand club

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Sat, May 17, 2025

10:30 AM – 1 PM (GMT+7)

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Courtyard by Marriott Bangkok

155/1 Soi Mahadlekluang 1, Ratchadamri Road, Bangkok 10330, Thailand

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Join us for a masterclass on Thinking Beyond Borders: Using Neuroscience to Overcome Bias in Global Strategy by cognitive neuroscience Professor Sam Hernandez Garcia who is known for bridging academic insights and real-world challenges. 

By exploring how cognitive biases influence how we think and act, expect to learn identifying common biases through illustrative anecdotes and interactive quizes, and be empowered with tools to recognise and combat biases!

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Bio of Prof Sam:
Sam has over 16+ years of experience in Organisational and People Development. She offers strategic advisory services and delivers inclusive leadership and development programmes across the globe.

As a Cognitive Neuroscientist, Sam juggles brain research with consulting. She leads strategy retreats across the planet and lectures in universities across EMEA. At IE, she teaches Neuromarketing and Sex and Gender in the Brain.  She is a frequent speaker on applied neuroscience to gender and neurodiversity inclusion, leadership and high performance.

She holds a MSc in Cognitive Neuroscience from Universidad Autónoma de Barcelona, an MBA from Ecole Supérieure de Commerce de Paris, and BA from Comillas University. She is accredited in Behavioural Assessments with the British Psychological Society, is a Certified International Coach and a Practitioner of Applied Neuroscience. 
Dress Business Casual

Speakers

Sam Hernandez Garcia's profile photo

Sam Hernandez Garcia

Professor

IE Business School

https://www.linkedin.com/in/samyhg

Sam has over 16+ years of experience in Organisational and People Development. She offers strategic advisory services and delivers inclusive leadership and development programmes across the globe.

As a Cognitive Neuroscientist, Sam juggles brain research with consulting. She leads strategy retreats across the planet and lectures in universities across EMEA. At IE, she teaches Neuromarketing and Sex and Gender in the Brain. She is a frequent speaker on applied neuroscience to gender and neurodiversity inclusion, leadership and high performance.

Her client portfolio includes Arsenal Football Club, Formula One, McLaren, DHL, La Prairie, LVMH, BP, The Walt Disney Company, Johnson & Johnson Pharma (Janssen) and Nestlé. She has worked in 65 countries so far.

She holds a MSc in Cognitive Neuroscience from Universidad Autónoma de Barcelona, an MBA from Ecole Supérieure de Commerce de Paris, and BA from Comillas University. She is accredited in Behavioural Assessments with the British Psychological Society, is a Certified International Coach and a Practitioner of Applied Neuroscience.

She is continuing her research and study of the field of cognitive neuroscience.Sam speaks fluent French, Spanish, English and Italian and keeps working on her Brazilian Portuguese and Arabic (slowly but surely!).

In her personal time, she can be found mentoring vulnerable children, and volunteering in high security prisons and orphanages, or exploring and cleaning the seabed 40m underwater.

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IE Alumni Thailand club | Website | View More Events
Co-hosted with: IE Alumni Southeast Asia & Oceania Region

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