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How to Build a Strong Personal Brand
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Branding is a powerful tool great companies and brands use to differentiate their offerings from others. The same is true with personal branding-establishing and consistently reinforcing what you want to be known for. In this interactive session, a former blue-chip brand marketer with 10 years of industry marketing experience will help you differentiate yourself and stand out. Borrowing principles from product marketing, you’ll learn the components of a strong brand, a framework to define your personal brand, and concrete steps to reinforce your unique value online, within your organization, and across your broader industry in a clear, convincing way that supports your career ambitions.
This 90min workshop will be followed by netowrking drinks.
Speakers
Joseph Liu
Keynote Speaker, Career Consultant, Podcast Host
- https://josephliu.co
Joseph Liu’s mission is to inspire professionals to pursue meaningful work. Having gone through three major career changes himself, he believes making the effort to do meaningful work is absolutely worth it. As a public speaker, career consultant, and podcast host, Joseph helps professionals define and market their personal brands more effectively during times of career transition, applying branding and marketing principles from his 10 years of international brand management experiences at companies in the US & UK including Clorox, Gü Puds, and General Mills. Joseph has served as a TEDx speaker and has been featured in Forbes, Glassdoor, U.S. News & World Report, Newsweek, and Fast Company. He’s also spoken at leading companies including Microsoft, PayPal, IBM Consulting, McDonald’s, Red Bull, and The World Bank along with over 20 top business schools in Europe and the United States. He hosts the Career Relaunch® podcast, featuring inspiring stories of career change. The show’s been ranked as a top 20 career podcast in the US, UK, Canada, Australia, and Singapore with listeners in over 170 countries.
- https://josephliu.co