IE Talks in London - Market Research and Insights: A Career for the Curious

Market research and insights undoubtedly play a crucial role in the business landscape. The nature of businesses has evolved thanks to emerging trends like AI, machine learning and data analytics. We now live in an ‘Age of Data’ and successful insight is rooted in curiosity about the world around you, with business problems solved by the intelligent application of objective data whilst always remembering this data represents people from the real-world.

Join Professor Andrew Vincent in this masterclass to discover the value of the insight sector along with its career opportunities. Professor Andrew Vincent is an experienced market research and insight practitioner with his own specialist research consultancy, Waves. With particular expertise in New Product Development, Brand Positioning & Communications, and Customer Satisfaction & Loyalty, he is experienced in both qualitative and quantitative techniques to understand human behaviour.

For a flavour of Andrew’s own curiosity watch his short TED talk on the ‘Art of Asking Questions’. https://www.ted.com/talks/andrew_vincent_the_art_of_asking_questions