Purpose-Driven Imagination: Alberto Barreiro Opening Change

"You never change things by fighting against the existing reality. To change something, you build a new model that makes the existing one obsolete"

Buckminster Fuller

The future is no longer what it was and today we know that it is possible to tame chance and that a cause can have multiple effects and vice versa. A volatility that feeds the urgent suspicion that a new order is possible.

It is enough to design it instead of planning for risk, this builds alternative futures. To do so, we need only understand the world around us, the challenges that arise. 

For Alberto Barreiro, the world needs to rethink its growth models. From the knowledge and experience accumulated in two decades of analysis and proposals that bring value to companies, this designer of futures believes that the world is lacking meaning.

"My job is to understand what the challenges are, to declare the intention of transformation to improve the relevance and positive impact that all our actions have. This is what I call transformation. In fact, it's a radical shift from imposing our will on the world to building a meaningful relationship with the world. It is about creating a new model that is not the psychopathic model, but one between people. To create links, interdependence, between us and the world. We have to change the language, think less about results and more about positive consequences".

Alberto Barreiro develops strategies, narratives and identities capable of transforming companies into agents of positive change. His tool is data. He interprets them, crosses them, validates them and translates them into a language accessible to the machine, an artificial intelligence device that can perform millions of operations in a potentially unlimited and tendentially simultaneous way, but is incapable of knowing why it does so, has no self-awareness and cannot discern between moral and ethical concepts.

Alberto Barreiro is coming to Segovia to lead an inspiring collective exercise on how to become agents of change and create your own future opening IE Creativity Day 2022: your next change is right here, in your hands.

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Co-hosted with: IE Campus Life

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