Maximize your impact: The Armor of a Personal Brand for Women Leaders Event Logo

Maximize your impact: The Armor of a Personal Brand for Women Leaders

by WILL - Women In Leadership LATAM


Thu, Nov 4, 2021 11:55 PM –

Fri, Nov 5, 2021 1:00 AM (GMT+1)

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5pm CDMX | 6pm Bogotá, Lima, Quito | 7pm Caracas | 8pm Buenos Aires, Santiago, Sao Paulo

Private Location (register to display)




'Personal brand' is a concept you have probably often heard of, but do you really know what it means and why it is so important? It is not just about understanding and developing a brand ourselves, but making colleagues and peers aware of its relevance and helping them develop their own.

An ancient Hindu proverb states, "We only own what we cannot lose in a shipwreck". Hence, effectively cultivating our personal brand is a vehicle of creating a rich network of promoters and building a life jacket against eventual professional mishaps. Something increasingly important nowadays due to the volatility and uncertainty of the world we live in.

In this session Gabriela Salinas, Associate Professor of IE Business School and specialist in branding, will speak about the current challenges and opportunities that women leaders face when it comes to building their own personal brand.

The presentation will be interactive and based on current public cases that will help us reflect about the applications of all these concepts in the areas of job search, forging effective relationships in the work environment, taking advantage of mentoring and career development opportunities ... and much more.

Do not miss it!


Gabriela Salinas's profile photo

Gabriela Salinas

Associate Professor of Strategic Brand Management at IE Business School

Gabriela Salinas has a broad consulting, teaching and research career with an interest in strategic brand management, brand valuation and brand measurement. She is currently a member of ISO Project Committee for Brand Valuation Standardization.

She has a broad international experience, having worked in New York, Buenos Aires, Singapore, London and Madrid for clients such as Bank of America, Repsol, YPF, Chevron, Telefónica and others.

Author of several books on brand valuation and regular conference speaker on branding and marketing, Gabriela frequently appears in international business press and TV.

Her contribution to the area of brand management has been rewarded by different institutions: “Excellence Award” by the Spanish Marketing Association (Spain, 2007), the “Brand Leadership Award” (India) and the “Academic Excellence Award” by IE Business School in 2019. 

Hosted By

WILL - Women In Leadership LATAM | Website | View More Events
Co-hosted with: IE Alumni Argentina Club, IE Alumni Brazil, IE Alumni Chile Club, IE Alumni Mexico Club - Mexico City Chapter, IE Alumni Mexico Club -Monterrey Chapter, IE Alumni Mexico Club - Guadalajara Chapter, IE Alumni Panama Club, IE Alumni Peru Club, IE Alumni Venezuela Club, IE Alumni Colombia Club - Bogotá Chapter, IE Alumni Guatemala Club, IE Alumni Centroamerica Club, IE Alumni Costa Rica Club, IE Alumni Colombia Club - Medellin Chapter, IE Alumni Ecuador Club, IE Alumni LATAM Region, IE Alumni Dominican Republic Club

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