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Masterclass II: Marketing Rewired - 10 Cultural and Algorithmic Power Plays

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On Campus Alumni events

Back to GLOBAL ALUMNI WEEKEND 2026

Sat, Jun 6, 2026

1 PM – 2 PM (GMT+2)

Private Location (sign in to display)

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This session is a fast-paced marketing masterclass exploring how modern brands are winning at the intersection of culture, technology, and strategic audacity. Through ten carefully curated examples across luxury, fashion, tech, FMCG and retail, we will decode the moves that reshaped positioning, go-to-market strategy, distribution, and brand power. Some cases are powered by AI, others by pure cultural intelligence, but all reveal a fundamental shift from linear campaigns to algorithm-native, community-driven ecosystems. This session is not about tools; it is about understanding the new logic of marketing and identifying the strategic capabilities brands must build to stay relevant in an attention-fragmented, AI-accelerated world.

Speakers

Dushinka Karani's profile photo

Dushinka Karani

https://www.linkedin.com/in/dushinka-karani/

Dushinka is passionate about Marketing and an expert in the fields of Marketing & Communications, Digital Marketing, Innovation, Sales and Trade Marketing. She is the Vice Dean of the MarCom and Talent Development Masters at IE and has been an adjunct professor since 2016. Dushinka has worked in diverse sectors such as Deep Tech, FMCG, Retail and Cosmetics, and in positions including Chief Marketing Officer and Global Marketing Director. She is the author of Digital Marketing, Social Media, and Mobile Marketing, a bestselling digital marketing tutorial.



Role at GAW: Masterclass speaker.


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