IE Master Class Event in Brussels

Gone are the days when the media industry thrived on a clear economic model and consumers effortlessly located content they liked. Today, the demand has shifted towards an omnichannel service that provides constantly updated, exclusive content at a low cost. Navigating this landscape has become increasingly complex.

In this hands-on masterclass, we will explore the economic models that fuel your binge-watching habits, tackle the challenges of retaining subscribers, examine the pitfalls of low-cost strategies, and discover how some industry players are finding success by revisiting traditional media approaches to stay afloat.