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Master Class The Future of Marketing Technologies
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Details
Dear Alumni,
Join our Masterclass on the Future of Marketing Technologies, where we'll explore the cutting-edge innovations shaping the marketing landscape and their impact on both the customer journey and the marketer's role. From mobile-first strategies to the transformative power of GenAI, IoT, and VR, we'll delve into the way these technologies reshape how brands engage with customers.
This session will highlight how small and large companies can harness these tools to enhance customer engagement, streamline marketing operations, and stay ahead of trends. Marketers will gain insights into evolving roles-from tactical execution to data-driven strategy-and how to leverage these technologies to create impactful, future-proof campaigns.
Whether you're a seasoned professional or just starting, this masterclass will equip you with the knowledge to navigate and thrive in the rapidly evolving marketing tech landscape.
The session will be followed by a networking beverage, so you will have the chance to connect with Professor Pedro Moreno de los Rios, other professionals seeking development opportunities, the IE team, and IE Alumni.
Venue: Sheraton Lisboa Hotel & Spa
Rua Latino Coelho, 1 1069-025 Lisboa
Agenda:
18:50-19:00 Registration
19:00-19:05 IE University highlights
19:05-20:40 Masterclass
20:40-21:00 Networking cocktail
Register now and don't miss it!
Dress Business Casual
Where
Sheraton Lisboa Hotel & Spa
Rua Latino Coelho, 1, Lisboa 1069-025, Portugal
Speakers
Lisa Dawn Bevill
Academic Director of the Center for Health & Well-being at IE University in Madrid
Lisa Bevill is a compassionate leader dedicated to shaping education and leadership through a human-centered, holistic approach. With over 20 years of experience in human capital and leadership development, she serves as the Academic Director of the Center for Health & Well-being at IE University in Madrid, Spain. Lisa’s philosophy emphasizes well-being for all, fostering growth, connection, and daily practices like gratitude, movement, and mindfulness.