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BEHAVIOURAL DESIGN - INSIGHTS ON DESIGNING FOR BEHAVIOUR CHANGE

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Back to IE Behavioral Science Week

Fri, May 14, 2021

5 PM – 6 PM (GMT+2)

Private Location (register to display)

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Changing behaviour is hard. Generating engagement, increasing adherence, improving retention, and maintaining growth — online or offline, it doesn’t matter. It’s hard. The good news? Behavioural Design makes it easier. Combining insights and methods from behavioural science, behavioural economics, and data science with UX and service design, this emerging field has started to change the way we create products and services. What makes Behavioural Design exciting is that this convergence of approaches and insights often leads to the sum becoming much greater than its parts. This talk will explore the process behind how we can work at this intersection of design and behavioural science and a tool that helps us design for behaviour change most effectively.
 

Speakers

Samuel Salzer's profile photo

Samuel Salzer

Habit Weekly

Experienced behavioral strategist using insights from applied behavioral science and behavioral economics to help value-driven organizations around the world create habit-forming digital products and services.


 

✅ Applying behavioral insights as Chief Behavioral Officer at Nordic Wellth, leading the way in personalized digital health.



✅ Helped Lifesum promote healthy habits among its 35+ million users working with Beteendelabbet.



✅ Behavior change and persuasive technology expert in EU Horizon 2020 project Live-Incite.



✅ Held workshops and seminars for 2000+ of people on how to use behavioral design for good - in health, sustainability and beyond.



✅ Previously lead behavioral strategist at Beteendelabbet, Sweden’s leading behavioral consultancy, nudging the world to do better.


 

📬 Curator of the popular behavioral design newsletter Habit Weekly (www.habitweekly.com) reaching 5k+ people passionate about behavior change, every week.


 

📣 Provide years of experience in public speaking and managing seminars/workshops on the topics of behavioral design, nudging, habit formation, and digital behavior change. Recent: NewCampus. DesignOps Global, Nudging for Healthcare, GamifyUs Conference.


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