Brasilidade on the Rise: Havaianas and Brazilcore in Europe

Brazilcore is everywhere, from fashion and music to the way global brands talk about culture. But how does a Brazilian brand turn brasilidade into a real marketing asset in Europe?

Join BRASA IE for an open conversation with the Havaianas Europe representative: Tamires Conti Petrella (Digital Growth Coordinator). We’ll talk about how the brand positions itself in the European market, how its marketing approach has evolved, and what the rise of Brazilcore means for brands, culture and careers. We’ll also cover what it’s like to build a career in marketing and people abroad.

The session will be a relaxed, moderated chat, followed by a Q&A and time to network with the speakers and other students.

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Co-hosted with: IE Marketing Club MIX, IE Women in Business Club, IE Campus Life