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Artificial Intelligence: Rethinking Business Strategy
by
Wed, Nov 18, 2026
6:30 PM – 7:30 PM (GMT+1)
IE TOWER
24th floor
IE Tower, Paseo de la Castellana 259E
Details
Is your strategy future-proof in the face of the AI revolution?
IE University is convening a high-level debate around Teresa Martín-Retortillo's new book Artificial Intelligence: Rethinking Business Strategy to tackle one of the most pressing questions facing business leaders today: how AI is forcing organizations to fundamentally rethink competition, innovation and value creation.
John Burn-Murdoch, Chief Data Reporter and Columnist at the Financial Times, whose data-driven analysis has redefined how we understand technological disruption, will open the evening in conversation with Teresa Martín-Retortillo, COO-CFO and Non-Executive President of IE Lifelong Learning at IE University. Burn-Murdoch will lead an initial exchange exploring what inspired the book, the toughest challenges Teresa faced in writing it, and the core questions leaders must confront in the AI era.
This conversation will be followed by a panel discussion with the author and leading experts, including Enrico Letta, Dean of IE School of Politics, Economics & Global Affairs, who will bring critical insight into the regulatory and geopolitical forces shaping AI's trajectory. Together, they will examine which strategic principles still hold, which need radical reinvention, and how leaders can navigate an era defined by exponential technological change and geopolitical complexity.
Wednesday, 18 November 2026
6:30 p.m. - 7:30 p.m.
24th floor, IE Tower
Followed by a networking cocktail
Where
IE TOWER
24th floor
IE Tower, Paseo de la Castellana 259E
Speakers
Teresa Martín-Retortillo
COO-CFO and Non-Executive President of IE Lifelong Learning
IE University
https://www.linkedin.com/in/teresa-martin-retortillo/
Teresa Martín-Retortillo is a senior executive with deep global experience in strategy and innovation, from executive boards to boards of directors of both private and listed companies.
After two decades advising private equity investors and global corporations, she has spent the last decade executing different digital business models. She is a regular speaker at conferences and an engaging educator with over 30,000 followers of her online course.
Her work at Goldman Sachs, Bain and Company, McGraw Hill Education and now at IE University as COO-CFO and Non-Executive President of IE Lifelong Learning, has made her a sought after thought leader. She is a graduate of Harvard Business School.
John Burn-Murdoch
Columnist and Chief Data Reporter
Financial Times
https://www.linkedin.com/in/jburnmurdoch/
John Burn-Murdoch is a columnist and Chief Data Reporter at the Financial Times, where he writes the weekly Data Points column. His work combines statistical analysis, reporting and visual storytelling to examine major economic and social changes, making complex evidence accessible to a broad audience.
He also co-authors The AI Shift with Sarah O’Connor, exploring how artificial intelligence is transforming work, productivity and society.
He joined the Financial Times in 2013 and is a Visiting Senior Fellow at the London School of Economics’ Data Science Institute. In 2023, City, University of London awarded him an honorary doctorate in recognition of his contribution to evidence-informed public debate through data science and visualisation.
Enrico Letta
Dean
IE School of Politics, Economics and Global Affairs
https://www.linkedin.com/in/enrico-letta-ba060333/?originalSubdomain=it
Enrico Letta is Dean of IE School of Politics, Economics and Global Affairs at IE University and served as Prime Minister of Italy from 2013 to 2014.
With an extensive political and academic career, he has held several ministerial positions in Italy and previously served as Dean of the Paris School of International Affairs at Sciences Po.
He is President of the Jacques Delors Institute and authored the report on the future of the European Single Market, commissioned by European institutions in 2023.
He holds a PhD in European Law and specializes in European integration, international affairs, and economic governance.