Loading...
IE TOWER
T.S02.01
IE Tower, Paseo de la Castellana 259E
31
Registered
Registration
Note: There is a limit at 1 ticket per person for this event.
This event is open to specific members only. You need to Sign In
Details
ARCHITECTURE & DESIGN - Collaborative and Explorative Workshop on Generative AI
This workshop is an open, collaborative session for faculty at the IE School of Architecture and Design to explore the potential of generative AI. Framed through a human-centered design approach, this inaugural workshop is designed as an explorative and participatory dialogue, where the organizers will facilitate a collective reflection on how generative AI is currently perceived and used in architectural design, education, research, and practice. The session will draw on participants' experiences and questions to shape a shared understanding of emerging opportunities and challenges. The insights generated in this session will inform a series of future workshops to be held throughout the academic year, each one tailored to the specific needs, interests, and disciplinary contexts of our faculty.
By starting with an open conversation, we aim to co-create a meaningful and adaptive space to think critically, test ideas, and build confidence in navigating AI as part of design education and practice.
Speakers
Davide Fichera
Co-founder of Nina Mûr Eyewear and Fikera&Quiche creative agency, Davide started his career designing the ECOALF brand identity. He has been collaborating for more than 10 years with international brands such as Converse, Eastpak, Diesel, Wrangler, and Universal Music… His projects ranged from managing branding, marketing, advertising, and digital, to art direction, architecture, industrial design and video-making projects. His latest company, Nina Mûr Eyewear, currently exports to more than 30 countries worldwide and has won several designs and business awards. Davide has taught at several universities in Spain, Italy and Mexico, always seeking to build a bridge between the business world and the academic world. He is passionate about industrial design, graphic design and entrepreneurship.
Antonio Daniele
Antonio Daniele is a media artist and researcher with nearly two decades of experience in the international creative industry. His research focuses on the interdependencies between human expressivity and technology, exploring how automated technology (e.g., Artificial Intelligence) are shaping how we express ourselves in the world. He holds a PhD in Media and Arts Technology CDT from Queen Mary University of London, where he investigated human-made and AI-generated drawings as a means to express emotions. Previously, he obtained an MA with Merit in Computational Arts from Goldsmiths, University of London, where he graduated with the work “This is Not Private” (2015), an interactive “empathic portrait” based on face tracking and custom-made algorithms that explored empathy as a means of communication. Recently, he achieved the distinction of Associate Fellow of Higher Education (AFHEA) from QMUL. Antonio’s background spans both artistic and commercial expertise. Prior to his academic career in UK and UAE, he thrived in the digital industry between Italy and the UK, primarily as a digital media designer and motion graphics director. He worked with renowned digital agencies and brands such as Nike, Alfa Romeo, Samsung, and Nokia. Beyond his commercial projects, his personal art works have been exhibited at film festivals and art institutions across Europe, the UK, and the United States. Antonio currently holds a tenure track position at IE University. His interests range from human expression and (neuro/bio) diversity to learning, play, intuition, automation, AI, 4E cognition, mind, intersubjectivity, drawing, urban/street art, generative methods, computation, tech-4-good and tinkering.