Wed, May 13, 2026
3:30 PM – 6 PM (GMT+2)
Online Event
Registration
Details
Speakers
Eduardo Pedreño
https://www.linkedin.com/in/epedreno/?locale=es_ES
Eduardo Pedreño has worked for over 20 years in the fields of IT and Digital Transformation, as manager and entrepreneur, and in the Marketing and Communication, IT development and Higher Education industries. He has developed IT products in media intelligence, content management, geolocation, visualization, Big Data and mobile applications. He has managed digital transformation projects for major Spanish and International companies. Since 2012 he teaches Digital Strategy related courses and Marketing Technology courses at IE.
Koen van den Biggelaar
Koen van den Biggelaar is the founder of Buddha in the Boardroom, an Adjunct Professor at IE Business School specializing in AI, HR, and mindfulness, and a strategic advisor to an AI startup. He has held senior leadership roles at Microsoft, AWS, and Accenture. An international speaker, including at TEDx, he focuses on clarity, mindfulness, and leadership in the era of AI.