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AI in Marketing
IE TOWER
T-05.01
IE Tower, Paseo de la Castellana 259E
37
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Details
In this session we will see how AI is impacting Marketing and especially Market research. How we can test and predict if ads will be successful.
Also, we will discuss best practices on how we can manage AI in the education sector - in Marketing related topics /classes.
Speakers
Jaime Veiga
IE University
Jaime started his career as R&D Chemical Engineer at Procter & Gamble, in Brussels. After 3 years he moved within R&D to the Product Research role, where he discovered market research.
On 2009 he’s assigned as Market Research Senior Manager Western Europe, where he manages a team of experts on research at the point of sale. In 2011 he comes back to Madrid as Shopper Mkt Senior Manager, where he’s an expert on the shopper, working closely with sales teams and key distributors.