RAKUTEN TV - MAGNETIC MARKETING: Entertainment, Branded Content & Innovation

Join us for an exclusive session with Laura López, Europe’s Sponsorship & Partnerships Manager at Rakuten TV, as she explores the evolving landscape of branded content and entertainment across Europe’s dynamic streaming space. With more than 12 years of experience in international media sales and digital branded entertainment, Laura brings extensive expertise in creating compelling, purpose-driven content that resonates with both audiences and brands.

Before joining Rakuten TV, Laura held key roles at Sky Media UK, where she worked across content partnerships for some of the most influential channels in entertainment, sports, and news — including collaborations with major players like Paramount+.

At Rakuten TV, a pioneer in combining TVOD, AVOD, and FAST across 43 countries, Laura now leads the FAST channels sponsorship strategy. She has helped shape the platform’s bold content vision, including the production of over 20 original sports documentaries that spotlight innovation, women’s empowerment, and optimism.

In this session, Laura will explore the strategy behind magnetic branded content — from weaving brand narratives into entertainment, to leveraging data and emerging trends to drive innovation and engagement. She’ll also share key insights from her own career journey and offer a behind-the-scenes look at how Rakuten TV is redefining the relationship between audiences, content, and brands.


ABOUT RAKUTEN TV

Rakuten TV is a streaming service that offers more than 180,000 titles, including sports, movies, dramas, and anime. As well as offering satisfying content to its customers, it also aims to increase users’ goodwill towards Rakuten Group as a whole. Since 2017 the company has also aimed for further growth through content such as the Rakuten NBA Special - the ultimate form of professional basketball. It also offers the Rakuten Pacific League Special, which provides streams of professional baseball games.


IMPORTANT NOTICE FOR ATTENDEES:
Please be aware that this is a private event, and we maintain a strict no-press policy. To preserve the confidentiality and integrity of our discussions, we prohibit any form of recording and distribution of event details. By signing up for this event, attendees are agreeing to these conditions and are expected to adhere to this policy without exception.

AVISO IMPORTANTE PARA LOS ASISTENTES:
Tenga en cuenta que se trata de un acto privado y que mantenemos una estricta política de no prensa. Para preservar la confidencialidad e integridad de nuestros encuentros, prohibimos cualquier forma de grabación y distribución de los contenidos del evento. Al inscribirse en este evento, los asistentes aceptan estas condiciones y se espera que cumplan esta política

**** The event will not be transmitted live, nor will it be available through Zoom or any similar platforms. ****

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Co-hosted with: IE Marketing Club MIX, IE School of Humanities

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