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Event 36: Maria de Medeiros and Marcelo Rubens Paiva in conversation with Iôna de Macêdo
Back to HAY FESTIVAL SEGOVIA 2025
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Decades later, his son, the writer, playwright and journalist Marcelo Rubens Paiva, captured this experience in Aún estoy aquí , a memoir that intertwines the Paiva family history after the disappearance of the patriarch with the politics of Brazil in the last decades of the 20th century. The work was adapted to film by director Walter Salles Jr. and, in 2025, the film of the same name won the Oscar for Best Foreign Language Film.
Paiva will talk with Portuguese actress, director and singer Maria de Medeiros, whose artistic career is characterized by a deep commitment to historical memory and human rights. Moderated by Iôna de Macêdo, vice-dean of IE University and expert in communication, audiovisual production and creative talent development. The event will be introduced by Catalina Tejero, Dean of IE School of Humanities.
Event in Portuguese with simultaneous translation in Spanish
Dress Casual (jeans ok)
Where
CAMPUS SEGOVIA
IE - Aula Magna
Calle Cardenal Zúñiga, 12, 40003 Segovia, Spain
Speakers
Catalina Tejero
ES: Decana de la División School of Humanities, IE University
EN: Dean of the Division School of Humanities, IE University
Marcelo Rubens Paiva
Author
EN: Author of a prolific literary career, Paiva has published more than a dozen novels and plays, including Feliz Año Viejo, which received the prestigious Jabuti Prize in 1983 and became one of the best-selling books of the 1980s in Brazil.
ES: Autor de una prolífica carrera literaria, Paiva ha publicado más de una docena de novelas y obras de teatro, incluyendo Feliz Año Viejo, que recibió el prestigioso Premio Jabuti en 1983 y se convirtió en uno de los libros más vendidos de la década de 1980 en Brasil.
Maria De Medeiros
Actor, Director and Singer
EN: Maria de Medeiros is a renowned Portuguese actress, director, and singer. She is best known for her role in Quentin Tarantino's Pulp Fiction. Beyond her artistic achievements, Maria is deeply committed to human rights and historical memory. She has been actively involved in various initiatives that promote these values, making her a prominent advocate for social justice and cultural preservation
ES: Maria de Medeiros es una reconocida actriz, directora y cantante portuguesa. Es conocida por su papel en Pulp Fiction de Quentin Tarantino. Más allá de sus logros artísticos, Maria está profundamente comprometida con los derechos humanos y la memoria histórica. Ha participado activamente en diversas iniciativas que promueven estos valores, convirtiéndose en una destacada defensora de la justicia social y la preservación cultural
Iona De Macedo
Iôna has been an active member of the international audiovisual industry since 1989, starting as a sales executive at Pandora. She has held various roles in TV programming, acquisitions, marketing, distribution, and production, living in seven countries. From 1997 to 2008, she worked at Sony Pictures Entertainment, ultimately serving as Senior Vice President of European Production. In 2008, she founded Dama Filmes in São Paulo, producing three feature films. Iôna has collaborated with notable writers and directors and has written two unproduced scripts. She has also taught and advised on film production at various universities. She holds a BA in Theatre Arts and Science from Rutgers University and completed postgraduate studies in Paris.
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