Intercultural Competence: Building Bridges in the China-EU Business World

Join us for a dynamic conversation with Estela Li, President of China Club Spain and Senior Manager of the China Practice at KPMG Spain, with over 18 years of experience bridging China and Europe. In an interview with Jia Tong Liang, President of the IE China Club, she will share practical, real-world takeaways on Chinese business culture and how they translate into results—covering communication styles, relationship- and trust-building practices, negotiation approaches, and deal-making dynamics.
This session blends culture and business, helping you strengthen your intercultural competence, sharpen your professional toolkit for working with China-linked partners, and build the cultural intelligence needed to succeed in today’s international business environment.

GUEST SPEAKER'S BIOGRAPHY

Estela Li is President of China Club Spain, an association formed by Chinese entrepreneurs, executives, and professionals in the country. Originally from Shanghai, Estela has more than 18 years of experience in international trade, renewable energy, asset management, and consulting, always maintaining a strong connection with China. She currently serves as Senior Manager of the China Practice at KPMG Spain, where she has led cross-functional teams advising numerous Chinese multinationals and entrepreneurs on market entry strategies, investment operations, and sustainable development in Spain. Her leadership and contribution to international engagement have recently been recognized by the Madrid City Council, which named her one of the ten most outstanding foreign professionals in the capital.

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Co-hosted with: IE China Club, IE Campus Life

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