INTERCULTURAL COMPETENCE: UNDERSTANDING HOW TO BUILD RELATIONSHIPS IN THE ARAB WORLD

This workshop on intercultural competence is designed for university students interested in building successful commercial relationships with the Arab world. In an increasingly globalized business environment, understanding cultural values, communication styles, and social norms is essential for establishing trust and fostering long-term partnerships.

The session will address key topics such as the importance of prioritizing relationships—where business is often personal—effective networking, business etiquette, and practical preparation for meetings. It will also explore cultural sensitivity, intercultural communication, essential cultural aspects, and strategies for success, as well as clear guidance on what to do and what to avoid in cross-cultural interactions. Together, these elements aim to equip students with the skills and cultural awareness needed to engage confidently and effectively in Arab business contexts.

This event will help you strengthen your intercultural competence, sharpen your professional toolkit for working with Arab-linked partners, and build the cultural intelligence needed to succeed in today’s global business environment.

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