Marketing Day Workshop: 'Can Authenticity Be Strategic? Relevance and creativity in the age of algorithms'

Name: Marketing Day Workshop: 'Can Authenticity Be Strategic? Relevance and creativity in the age of algorithms'
Start: 2026-02-19T13:30:00+01:00
End: 2026-02-19T14:45:00+01:00
Location: Private Location (sign in to display)

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On Campus Marketing / Advertisement / Comm...

Back to Marketing Day 2026: The Creator Economy: Building brands in the social media age

Thu, Feb 19, 2026

1:30 PM – 2:45 PM (GMT+1)

Private Location (sign in to display)

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In a digital ecosystem shaped by algorithms, brands constantly navigate the tension between authenticity and performance. In this session, Soraya Castellanos (General Manager, Canva Spain) will explore how creativity, relevance, and strategy intersect in today’s creator-driven landscape and how brands can remain authentic while still playing to win in a data-driven world.

Speakers

Soraya Hidalgo

General Manger - Canva

Canva (Ex. Tiktok)

Soraya Castellanos is the General Manager of Canva Spain, where she leads the company’s strategy and growth in one of the world’s leading creative technology platforms. Recognized by Forbes as one of the 100 Most Creative People in Business in Spain, she has built her career at the intersection of technology, creativity, and community. After six years at TikTok leading operations in Spain, Portugal, and later across EMEA, she now champions the Creator Economy and the use of AI-powered creative tools at Canva, empowering creators, entrepreneurs, organizations, and educators to turn ideas into real impact.

Hosted By

IE Marketing Club MIX | Website | View More Events
Co-hosted with: IE Campus Life