In this workshop, Pascual's Brand and Product Managers for the dairy category will take participants behind the scenes of a product launch, sharing their expertise on marketing in the digital era. From conducting in-depth research and analyzing data to identify market opportunities, to crafting a comprehensive launch strategy, this session will provide invaluable insights into modern product development. Attendees will explore how Pascual has successfully relaunched several products—transforming their branding, packaging, and positioning to strengthen their presence in the plant-based milk category. This workshop is perfect for anyone looking to understand the intersection of data-driven insights and creative marketing strategies in today’s fast-paced digital landscape.
