Marketing Day Panel: How Brands Stay Relevant in the Social Age

Arnaud Gouenard

Head Of Marketing

Uber

With over 13 years of experience in tech and media, Arnaud leads brand and growth marketing for Uber & Uber Eats in Spain. He specializes in building high-impact, culturally relevant campaigns that balance creativity, performance, and platform-first thinking; making him uniquely positioned to share how brands adapt quickly, stay visible, and win attention in the social and on-demand economy.

Alvaro Montiel Rubira

Europe Digital Trial Manager

P&G

Álvaro is a Europe Digital Trial Manager at P&G, where he focuses on driving digital-first consumer engagement strategies across markets. With an international background and experience spanning brand building, digital activation, and employer branding, he brings a strong perspective on how large global organizations combine data, experimentation, and creativity to stay relevant in a fast-moving, social-first landscape. At P&G, he works at the intersection of performance, innovation, and brand growth, helping translate strategic insights into scalable digital impact.

Olga Vilas Sanz

Senior Marketing Manager

Amazon

Olga is a results-driven marketing manager with 7+ years of experience in digital advertising, B2B marketing, and data-driven strategy. Her expertise lies in connecting creative content with performance and automation, offering a sharp perspective on how brands use data, technology, and experimentation to stay relevant and scalable in today’s fast-moving digital and social landscape.