Thu, Feb 19, 2026

3 PM – 4:15 PM (GMT+1)

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Details

This panel brings together experts from top global brands to discuss how data, culture, and creators merge to drive modern marketing success and how brands maintain authenticity while scaling globally.

Speakers

Juan Galofre Ferrer's profile photo

Juan Galofre Ferrer

Coca Cola

I am passionate about marketing and sports, with strong communication skills and the ability to lead multiple projects simultaneously. I have an analytical but also very strategic mindset. I thrive in fast-paced environments and am committed to delivering results efficiently.

I have extensive experience in the FMCG industry, specializing in Marketing, Trade, Customer and Category Management at companies such as Coca-Cola Europacific Partners, PepsiCo, Reckitt and Gallina Blanca (GBfoods).

Arnaud Gouenard's profile photo

Arnaud Gouenard

Uber Eats Spain

Brand Marketer, with more than 13 years of experience in tech and media companies, currently Head of Marketing for Uber Eats in Spain.

Sergio Lumbreras Roche's profile photo

Sergio Lumbreras Roche

Adidas

Manager Marketing Activation in Adidas Iberia where he is responsible for designing and executing strategic marketing plans for assigned accounts, implementing key concepts across campaigns, digital activations, and consumer events. With +10 years of experience in the company. 

 

Alvaro Montiel Rubira's profile photo

Alvaro Montiel Rubira

P&G

Life its not easy for anyone, and if you want something you have to go for it and put your whole heart in everything you do. This is the life philosophy I pursue. Hi I am Alvaro, very pro active professional and highly committed in achieving my personal and profesional goals. International background, employee branding, social networks, marketing & advertising would be some of the google Adwords I will buy to promote my personal branding.

Olga Vilas Sanz's profile photo

Olga Vilas Sanz

Amazon

Results-driven marketing manager with 7+ years of experience in digital advertising, B2B marketing, and program management. Proven track record in developing and executing cross-channel marketing strategies that drive business growth and customer success. Expert in content strategy, marketing automation, creative thinking and data-driven decision making.

Hosted By

IE Marketing Club MIX | Website | View More Events
Co-hosted with: IE Campus Life, Global Recruitment

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