The Art of Connecting: How to Transform Customer Data into Actionable Insights - with Marta Mimbela from Decathlon

by IE Marketing Club MIX

On Campus Digital transformation / Big Data Marketing / Advertisement / Comm... Participant-Centered

Back to Marketing Day, Market Research and Consumer Insights: Empowering Decision-Making

Thu, Feb 20, 2025

10 AM – 11:15 AM (GMT+1)

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In the workshop "The Art of Connecting: How to Transform Customer Data into Actionable Insights", participants will learn how to turn customer data into strategic tools for commercial success. This event is designed to teach attendees how to identify patterns, extract valuable insights, and apply qualitative and quantitative analysis techniques to segment customers and personalize their experiences. With a hands-on approach, participants will develop essential skills to guide informed decision-making and will receive exclusive materials, including a segmentation template and a worksheet with key questions, to help them transform data into effective, customer-focused actions.

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Speakers

Marta Mimbela

Head of Portfolio Management (PMO) - Strategy Western Europe

Decathlon

https://www.linkedin.com/in/martamimbela/

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IE Marketing Club MIX | Website | View More Events

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