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Welcome Talent: The Power of an Inclusive Brand
IE TOWER
Auditorium
IE Tower, Paseo de la Castellana 259E, Madrid 28046, Spain
359
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Join us for the fourth edition of 'Welcome Talent!', a platform dedicated to sharing diversity and inclusion initiatives with students and HR professionals, aimed at fostering talent attraction and promoting equal opportunity employment. Co-organized by myGwork, the premier talent platform and professional network for the LGBTQ+ community, and IE Out & Allies Club, this event promises insightful discussions and networking opportunities.
This edition's theme, 'The Power of an Inclusive Brand', underscores the significance of brand visibility and awareness within the LGBTQ+ community. We'll delve into innovative marketing campaigns that attract diverse talent and explore the strategic collaboration between human resources and marketing to effectively communicate and embody organizational values.
Our panel, moderated by Spanish journalist Adrián Bono, will showcase success stories such as Virgin Atlantic's transformative decision to change the dress code of its flight personnel, resulting in a doubling of job applications. We'll also spotlight best practices provided by AMEX Global Business Travel and Haleon to demonstrate their commitment to the LGBTQ+ community, along with media campaigns raising awareness about LGBTQ+ individuals and their challenges. Additionally, expect a presentation on LGBTQ+ diversity research and best inclusion practices by myGwork's Global Business Development Director, Michelle "Michi" Raymond.
This event offers a platform for recognition and a unique opportunity to expand your knowledge in Diversity & Inclusion, Talent Attraction, and Social Marketing. It's a chance to network with like-minded organizations and connect with the best international talent.
AGENDA:
16:00: Opening addressed by Gonzalo Garland, Executive Vice President at IE Foundation
- Presentation of campaigns combining marketing actions with Human Resources, followed by a panel moderated by Adrian Bono
Panelists:
* Amara Pazos, M&E DEI Specialist at Amex Business Travel
* Javier Raya, Olympian. IOC Young Leader. Founder of Complete Proud. Sport Media & Communications specialist. D.E.I. Advocate
* Esther Castro, Head of Human Resources at Haleon Spain
* Celia Serradilla, C&E Manager SE DIAGEO Southern Europe
- Institutional Closure and Inclusive Employer Recognition Ceremony address by Inmaculada Sanz, Deputy Mayor of Madrid
17:45: Networking + Inclusive job fair: For the first time, 'Welcome Talent! will feature an inclusive job fair alongside our networking space, #WorkingWithPride.
Here, students and professionals can engage with companies offering vibrant work environments where you can truly be yourself.
Don't miss out on this enriching experience! Join us to celebrate diversity, inclusion, and the power of an inclusive brand.
Dress Business Casual
Food Provided
Speakers
Mela Habijan
Miss Trans Global 2020
https://www.linkedin.com/in/missmelahabijan/
Miss Mela is the first-ever Miss Trans Global, and the host/presenter (aka “Mother Sparker”) of Sparks Camp, the first queer dating reality show in the Philippines.
She is an active voice of the Filipino LGBTQIA+ community championing inclusion and equal rights. She is the National Convener of Pride PH, the organization that organized the biggest Pride March in Southeast Asia to date. Currently, she’s finishing her Masters Degrees in International MBA and Creative Direction, Content, and Branding at IE University in Madrid, Spain.
A TV and events host/presenter, writer, actress, peanut butter maker, brand ambassador, and content creator based in Manila, Philippines, Miss Mela is fond of pop culture and pageants, desires to follow the footsteps of Oprah and Naomi Campbell, aims to spread the love Miss Mela’s Peanut Butter globally, and dreams of having a family of her own.
Gonzalo Garland
Executive Vice President
IE Foundation
https://www.linkedin.com/in/gonzalo-garland-9034a1/?originalSubdomain=es
At present, I am Executive Vice President of the IE Foundation, a position I hold in parallel with that of Vice President of Global and Strategic Agreements at IE University. I am also a member of the Steering Committee at IE University. Prior to this I was Director of IE’s External Relations Department and Director of the Department of International Relations. I currently combine my management responsibilities with teaching courses on Managerial Economics, Country Economic Analysis and Economic Development. My interests include emerging countries, financial crises and the effects of aging populations.
Michelle (Michi) Raymond
Business Development Director
myGwork
Michelle Raymond is the Business Development Director at myGwork, a global networking hub and job board for LGBTQ+ professionals and graduates. In addition to being a public speaker and D&I consultant, Michelle is also an accomplished musician who performs under the artist name ‘Michi.’ She has graced the stage with some of the biggest names in music today including Miley Cyrus, Meghan Trainor, DJ Marshmello, Rita Ora, and Carly Rae Jepsen.
Miguel Garzón
Director for Iberia and Latin America
myGwork
https://www.linkedin.com/in/miguel-garz%C3%B3n-he-him-7a4720164/
Miguel Garzón, Director for Iberia and Latin America at myGwork. With a background in both the public and private sectors, holding executive and managerial positions, he is closely associated with economic and industrial development, talent, D&I.
He is responsible for the expansion of myGwork in Iberia and LatAm, leading a project that fosters collaboration between companies and institutions committed to LGBTQ+ D&I and diverse talent. Initially a startup, it has now evolved into a well-established company with offices in Madrid and the headquarters in London.
Miguel has international academic and professional experience in South Africa and the United Kingdom.
Inmaculada Sanz
Deputy Mayor
Madrid City Council
https://www.linkedin.com/in/inmaculadasanzotero/?originalSubdomain=es
Madrid Deputy Mayor, graduated in Business Administration and Management from the Universidad Autónoma de Madrid. In addition to her municipal career, she has also worked in various leadership positions in the Community of Madrid. Married and mother of two children.
Adrian Bono
Media Consultant & Journalist
The Tapa Newsletter
I am a media consultant specializing in media partnerships and a journalist covering mis/disinformation. I have worked on fact-checking and debunking techniques in the US and Europe while promoting media and news literacy. Digital verification enthusiast (prebunking/gamified inoculation, geolocation, reverse image search and other nerdy terms). In the last decade I founded two online publications in the Americas covering politics and pop culture and my opinion has been featured in the BBC, NPR, Al Jazeera and Univision. I have also appeared as a contributor on The Guardian, Monocle and New York magazine. For over ten years, I have covered US and Latin American politics and worked for influential Latin American publications such as Infobae and the Buenos Aires Herald.
Javier Raya OLY
Olympian, IOC Young Leader, Communications & Sustainability consultant
International Olympic Committee
Patinador artístico sobre hielo, Olímpico y actual Joven Líder del Comité Olímpico International Como deportista abiertamente gay, Javier ha participado en numerosos actos del colectivo LGTBIQ+ para abogar por una mayor diversidad e inclusión en el deporte. Tras su retirada como deportista, Javier se ha involucrado más allá como figura de embajador, trabajando en numerosos proyectos sobre Diversidad, Equidad e Inclusión en el deporte, tanto a nivel nacional como internacional, especialmente en el Movimiento Olímpico. En colaboración con el COI, Javier ha desarrollado Compete Proud, una plataforma dirigida a la comunidad LGTBQI+ en el deporte, así como para organizaciones y federaciones deportivas, en la que se ofrecen recursos para una mayor visibilización e inclusión del colectivo, desde el deporte nivel base hasta los Juegos Olímpicos.
Amara Pazos Betanco
Project Manager
Amex GBT
Due to my interest in sustainability and my diverse background, I enjoy a position that allows me to utilize my knowledge and strategic vision within an internationally and dynamic environment. Im an energetic, driven and enthusiastic individual who enjoys challenges, meeting new people and cultures, and who is always looking forward to the next goal.
Esther Castro
Head of Human Resources
Haleon Spain
Mariano Andres Gigena-Kazimierczak
IE Business School
IE Out and Allies Club President
www.linkedin.com/in/marianoandresgk
At 32 years young, Mariano is currently immersing themselves in the world of talent development and human resources at IE Business School, where their international profile shines with Argentine and Polish influences. Hailing from the vibrant city of Edmonton, Alberta, Canada, Mariano embodies a rich tapestry of cultural diversity and global perspective.
Currently serving as the project manager at HelloChange, Mariano collaborates closely with Paris De l'etraz, the managing director of Venture Lab at IE Business School and director of HelloChange HR tech startu, making significant strides with one of their clients in Saudi Arabia, leveraging innovative solutions to drive positive change and foster inclusivity within the organization.
With a profound love for diversity in all its forms, Mariano has already made significant strides in their educational journey, holding a Master's in Education from the esteemed University of Alberta. Their fervent dedication to DEI extends beyond academia, as they hold certifications in trauma-informed leadership, reflecting their commitment to fostering inclusive environments that prioritize mental health and well-being.
Mariano's commitment to inclusivity is exemplified by their previous work, where they led a groundbreaking capstone project focused on raising awareness of third-person pronouns among internationally educated nurses—a testament to their dedication to improving communication and healthcare outcomes for LGBTQ+ patients in Canada.
Join Mariano on their journey to transform the world—one inclusive step at a time.