Loading...
Panel Discussion 2: The Evolution of Sports Marketing: Content, Fans & Brand Engagement. With Francisco Antunez (Liga Portugal) and Imogine Harper (VML Live)
by
Back to Sports Business Summit 2026
Tue, Feb 17, 2026
4 PM – 5 PM (GMT+1)
Private Location (register to display)
Registration
Note: There is a limit at 1 ticket per person for this event.
This event is open to specific members only. You need to Sign In
Details
Join us for the Second Panel Discussion at the Sports Business Summit (SBS)!
We are excited to invite you to the Second Panel Discussion at the SBS, focusing on The Evolution Of Sports Marketing. This is a fantastic opportunity to gain insights from industry leaders and expand your knowledge in this critical area of the sports business.
Conference Details:
- Topic: The Evolution Of Sports Marketing: Content, Fans & Brand Engagement
- Date: February 17th
- Time: 4PM – 2PM
- Location: Room T-06.01 & T-06.03, IE Tower
- Speaker: Francisco Antunez (Liga Portugal) and Imogine Harper (VML Live)
Why Attend?
- Expert Insights: Learn from top professionals in the field of sports tech, economics and finance.
- Networking Opportunities: Connect with industry leaders and fellow students.
- Enhance Your Knowledge: Gain valuable information that can help you in your academic and professional journey.
Don't miss out on this incredible opportunity to kick off the Sports Business Summit with a session that promises to be both informative and inspiring.
Register Now!
We look forward to seeing you there!
Dress Business Casual
Speakers
Francisco Atunez
Chief Content Officer
Liga Prtugal
Film & TV Director and Creative Director with nearly 25 years of experience leading high-impact audiovisual projects in Portugal and internationally. Three-time International Emmy nominee (2015, 2021, 2023), with work across series, telenovelas, documentaries, advertising and music videos, including the six-season reboot of Morangos com Açúcar for Prime Video/TVI. Currently, as Chief Content Officer at Liga Portugal, I lead the league’s content strategy, building premium, always-on storytelling as a key pillar of the competition’s growth and long-term media vision.
Sponsors
Hosted By
Co-hosted with: IE Volleyball Club SC, IE Sports Business Club, IE Basketball Club SC, IE Dance Club, IE Football Club, IE Golf Club, IE Padel Club, IE Sailing Club, IE Tennis Club, IE Volleyball Club, IE Tennis Club SC, IE Dance Club SC, IE Outdoors Club Mix, IE Climbing Club MIX, IE Motorsports Club Mix, IE Runners Club MIX, IE Well-Being Club, IE Well-Being Club SC, IE Surf , IE Boxing Club Mix, IE Swimming Club SC, IE Weightlifting Club MIX, IE Sports Analytics Club, IE Ski Club, IE Esports Club, IE Martial Arts Society, IE Women's Football Club SC, IE Padel Club SC, IE Cricket Club, IE Women and Fitness Club, IE Swimming Club Madrid
Contact the organizers