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Sports Business Summit 2026
by
Tue, Feb 17, 2026
1 PM – 8 PM (GMT+1)
Private Location (sign in to display)
Details
Register Now for the Sports Business Summit (SBS)!
Join us at the Sports Business Summit (SBS), a premier event designed to bring together sports enthusiasts, professionals, and innovators from around the world. Hosted by IE Sports & Well-Being, IE Sports and Business Club and IE Motorsports Club, this event promises to be a cornerstone for anyone passionate about the intersection of sports and business.
Register here for the transportation option or individually to each conference or workshop below.
Why Attend?
Engage with Industry Leaders: Network with top professionals from the sports industry, both nationally and internationally.
Innovative Discussions: Participate in conferences that cover critical topics such as Sports Economics & Finance, Sports Management & Governance, and Sports Marketing, Sponsorship, and Media Networks.
Hands-On Workshops: Gain practical insights and skills through interactive workshops led by experts.
Cutting-Edge Technology: Experience the latest developments in e-sports and virtual reality.
Collaborative Effort: Multiple IE clubs are working together to create a unified and engaging event.
Skill Development: Enhance your knowledge and network with professionals, gaining valuable insights and opportunities.
Community Building: Foster relationships and a sense of belonging within the IE community through sports.
Event Highlights
Date: Tuesday February 17th
Location: IE Tower, between Levels 6th and 11th
Time: 1PM to 8PM
Agenda:
Core Panels:
Tech, Innovation & Investment: Shaping the Future of the Sports Industry (1PM – 2PM)
The Evolution of Sports Marketing: Content, Fans & Brand Engagement (4PM – 5PM)
Football as a Business: Monetization, MCOs & Strategy (6PM – 7PM)
Workshops:
Breaking into the Sports Industry: Career Paths, Skills & Advice (2PM – 3PM)
Inside Sports Digital Monetization: Brands, Rights & Revenue (5PM – 6PM)
Decision Under Pressure: Inside Race Control and the Art of Real-Time Leadership (5PM – 6PM)
All-Day Events:
Talent Fair (1 PM – 7 PM)
Revive Wellness, E-Sports Club, F! Simulator, Xtadium
Sport Experiences (1 PM – 7 PM) with an F1 simulator and a VR Games Corner offered by the IE Motorsports Club and the IE Esports Club, hands-on activations supplied by Revive Wellness, unique fan-based VR experiences provided by Xtadium
Transportation available from Segovia Campus Via Roma and Velázquez 130. Please register to confirm your seat.
Don't miss out on this unique opportunity to elevate your understanding of the sports business world and connect with like-minded individuals. Register now and be a part of the Sports Business Summit!
We look forward to seeing you on February 17th at the IE Tower. Let's make this event a memorable and impactful experience for everyone involved!
Dress Business Casual
Food Provided (Coffe and tea will be provided on the 10th Floor Hub)
Agenda
Past Events
Mon, Feb 17, 2025
2:00 PM – 3:00 PM
IE TOWER, 6th floor T-6.04
2:00 PM – 3:00 PM
Workshop 1: Breaking into the Sports Industry: Career Paths, Skills & Advice
Join Us for an Exciting Workshop at the Sports Business Summit (SBS)!
We are thrilled to invite you to a workshop at the Sports Business Summit (SBS), focusing on Sports Industry Career Advice. This is a fantastic opportunity to engage directly with an industry expert and gain hands-on insights into the latest trends and strategies chossing your desired career path.
Workshop Details:
Topic: Breaking into the Sports Industry: Career Paths, Skills & Advice
Date: February 17th
Time: 2PM – 3PM
Location: Room T-6.04
Speaker: TBC
Why Attend?
Register Now!
We look forward to seeing you there!
Mon, Feb 17, 2025
5:00 PM – 6:00 PM
IE TOWER, T-6.04
5:00 PM – 6:00 PM
Workshop 2: Inside Sports Digital Monetization: Brands, Rights & Revenue by Hugo Pazos from You First. Moderated by
Join Us for an Engaging Workshop at the Sports Business Summit (SBS)!
We are excited to invite you to a workshop at the Sports Business Summit (SBS), focusing on Digital Marketing Monetization. This is a unique opportunity to learn from an industry expert and gain practical insights into how marketing is shaping the future of sports business.
Workshop Details:
Topic: Inside Sports Digital Monetization: Brands, Rights & Revenue
Date: February 17th
Time: 5PM – 6PM
Location: Room T-6.04
Speaker: Hugo Pazos from You First
About YouFirst:
YouFirst Sports is a global sports and entertainment agency dedicated to talent representation, brand management, and sports rights. They provide services to athletes, artists, and companies, with a specialized focus on the sports sector.
Why Attend?
Expert Guidance: Gain insights from YouFirst, a global leader in sports marketing.
Practical Insights: Dive into real-world strategies and trends in media networks, sports marketing, and sponsorships.
Interactive Learning: Participate in an engaging session that allows you to ask questions and get personalized advice.
Don’t miss this opportunity to explore the intersection of sports, technology, and entrepreneurship with insights from a leading industry player.
Register Now!
Speakers
Hugo Pazos de Provens
Key Account Manager
You First |Sports Marketing|
https://www.linkedin.com/in/hugo-pazos-de-provens-3a92b4aa/
Hugo Pazos de Provens is a journalist and lawyer currently working at KNOT, a Multi-Channel Network under the You First group, specializing in the management, monetization, and protection of YouTube channels in the sports industry. He has also worked in LaLiga’s anti-piracy department and as a lawyer at Sportium
Sponsors
Partner Sponsors
Hosted By
Co-hosted with: IE Sports Business Club, IE Motorsports Club Mix
Contact the organizers