Sports Business Summit 2026

Join us for the First Conference at the Sports Business Summit (SBS)!

We are excited to invite you to the first Panel Discussion at the SBS, focusing on Tech, Innovation & Investment​​​​​​​. This is a fantastic opportunity to gain insights from industry leaders and expand your knowledge in this critical area of the sports business.

Conference Details:

Topic: Tech, Innovation & Investment
Date: February 17th
Time: 1PM – 2PM
Location: Room T-06.01 & T-06.03, IE Tower
Speakers: Iñigo Salaverri (Deloitte) & Victor García Sánchez ((YBVR/Xtadium)

Why Attend?

Expert Insights: Learn from top professionals in the field of sports tech, economics and finance.
Networking Opportunities: Connect with industry leaders and fellow students.
Enhance Your Knowledge: Gain valuable information that can help you in your academic and professional journey.
Don't miss out on this incredible opportunity to kick off the Sports Business Summit with a session that promises to be both informative and inspiring.

Register Now!

We look forward to seeing you there!

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Join Us for an Exciting Workshop at the Sports Business Summit (SBS)!

We are thrilled to invite you to a workshop at the Sports Business Summit (SBS), focusing on Sports Industry Career Advice. This is a fantastic opportunity to engage directly with an industry expert and gain hands-on insights into the latest trends and strategies in chossing your desired career path.

Workshop Details:
Topic: Breaking into the Sports Industry: Career Paths, Skills & Advice
Date: February 17th
Time: 2PM – 3PM
Location: Room T-6.04
Speaker: Camilo Monroy (WFS)

Register Now!

We look forward to seeing you there!

Join us for the Second Panel Discussion at the Sports Business Summit (SBS)!

We are excited to invite you to the Second Panel Discussion at the SBS, focusing on The Evolution Of Sports Marketing. This is a fantastic opportunity to gain insights from industry leaders and expand your knowledge in this critical area of the sports business.

Conference Details:

Topic: The Evolution Of Sports Marketing: Content, Fans & Brand Engagement
Date: February 17th
Time: 4PM – 5PM
Location: Room T-06.01 & T-06.03, IE Tower
Speaker: Francisco Antunez (Liga Portugal) & Carla Palomo (Former NBA & La Liga F)

Why Attend?
Expert Insights: Learn from top professionals in the field of sports tech, economics and finance.
Networking Opportunities: Connect with industry leaders and fellow students.
Enhance Your Knowledge: Gain valuable information that can help you in your academic and professional journey.
Don't miss out on this incredible opportunity to kick off the Sports Business Summit with a session that promises to be both informative and inspiring.

Register Now!

We look forward to seeing you there!

Join us for an Engaging Workshop at the Sports Business Summit (SBS)!

We are excited to invite you to a workshop at the SBS, focusing on Digital Marketing Monetization. This is a unique opportunity to learn from an industry expert and gain practical insights into how marketing is shaping the future of sports business.

Workshop Details:

Topic: Inside Sports Digital Monetization: Brands, Rights & Revenue
Date: February 17th
Time: 5PM – 6PM
Location: Room T-6.04
Speaker: Hugo Pazos from You First / KNOT

About YouFirst:
YouFirst Sports is a global sports and entertainment agency dedicated to talent representation, brand management, and sports rights. They provide services to athletes, artists, and companies, with a specialized focus on the sports sector.

Why Attend?
Expert Guidance: Gain insights from YouFirst, a global leader in sports marketing.
Practical Insights: Dive into real-world strategies and trends in media networks, sports marketing, and brand management.
Interactive Learning: Participate in an engaging session that allows you to ask questions and get personalized advice.

Don’t miss this opportunity to explore the intersection of sports, technology, and entrepreneurship with insights from a leading industry player.

Register Now!

Join us for an Engaging Workshop at the Sports Business Summit (SBS)!

We are excited to invite you to a workshop at the SBS, focusing on Real-Time Race Control. This is a unique opportunity to learn from an industry expert and gain practical insights into how race day operations unfold in the real world.

Workshop Details:

Topic: Decision Under Pressure: Inside Race Control and the Art of Real-Time Leadership
Date: February 17th
Time: 5PM – 6PM
Location: Room T-9.01
Speaker: Luis González from Spanish F4

Why Attend?

Expert Guidance: Gain insights from Spanish F4, a global leader in motorsport.
Practical Insights: Dive into real-world race day simulation problem solving strategies.
Interactive Learning: Participate in an engaging session that allows you to ask questions and get personalized advice.

Don’t miss this opportunity to explore the intersection of sports, technology, and entrepreneurship with insights from a leading industry player.

Register Now!

Join us for the Third Panel Discussion at the Sports Business Summit (SBS)!

We are excited to invite you to the ThirdPanel Discussion at the SBS, focusing on Football As A Business. This is a fantastic opportunity to gain insights from industry leaders and expand your knowledge in this critical area of the sports business.

Conference Details:

Topic: Football as a Business: Monetization, MCOs & Strategy
Date: February 17th
Time: 6PM – 7PM
Location: Room T-06.01 & T-06.03, IE Tower
Speaker: Emilio Garcia Duarte (Real Betis)

Why Attend?
Expert Insights: Learn from top professionals in the field of sports tech, economics and finance.
Networking Opportunities: Connect with industry leaders and fellow students.
Enhance Your Knowledge: Gain valuable information that can help you in your academic and professional journey.


Register Now!

We look forward to seeing you there!