Loading...
Workshop 2: Inside Sports Digital Monetization: Brands, Rights & Revenue by Hugo Pazos from You First.
by
Back to Sports Business Summit 2026
Tue, Feb 17, 2026
5 PM – 6 PM (GMT+1)
IE TOWER
T-6.04
IE Tower, Paseo de la Castellana 259E
1
Registered
Registration
Note: There is a limit at 1 ticket per person for this event.
This event is open to specific members only. You need to Sign In
Details
Join us for an Engaging Workshop at the Sports Business Summit (SBS)!
We are excited to invite you to a workshop at the SBS, focusing on Digital Marketing Monetization. This is a unique opportunity to learn from an industry expert and gain practical insights into how marketing is shaping the future of sports business.
Workshop Details:
Topic: Inside Sports Digital Monetization: Brands, Rights & Revenue
Date: February 17th
Time: 5PM – 6PM
Location: Room T-6.04
Speaker: Hugo Pazos from You First / KNOT
About YouFirst:
YouFirst Sports is a global sports and entertainment agency dedicated to talent representation, brand management, and sports rights. They provide services to athletes, artists, and companies, with a specialized focus on the sports sector.
Why Attend?
Expert Guidance: Gain insights from YouFirst, a global leader in sports marketing.
Practical Insights: Dive into real-world strategies and trends in media networks, sports marketing, and brand management.
Interactive Learning: Participate in an engaging session that allows you to ask questions and get personalized advice.
Don’t miss this opportunity to explore the intersection of sports, technology, and entrepreneurship with insights from a leading industry player.
Register Now!
Dress Business Casual
Speakers
Hugo Pazos
Key Account Manager
KNOT
Lawyer and journalist, I began my professional career working as a lawyer at Sportium and later joined LaLiga’s anti-piracy department. I am currently working at KNOT, an MCN within the You First Group, specializing in the management, monetization, and protection of sports-related YouTube channels.
In addition, I am deeply involved in the education sector and teach sports marketing courses at several universities.
Sponsors
Hosted By
Co-hosted with: IE Sports Business Club, IE Dance Club, IE Football Club, IE Golf Club, IE Padel Club, IE Tennis Club, IE Volleyball Club, IE Motorsports Club Mix, IE Surf , IE Weightlifting Club MIX, IE Sports Analytics Club, IE Ski Club, IE Esports Club, IE Martial Arts Society, IE Cricket Club, IE Formula Student Team, IE Women and Fitness Club, IE Swimming Club Madrid
Contact the organizers