EP2: "Crafting Your Identity: The Power of Personal Branding"

Covadonga Soto

CMO - Chief Marketing Officer Spain & Portugal

Google

Covadonga Soto is an experienced marketing professional with a strong background in the technology sector. Prior to her current role as Chief Marketing Officer at Google Iberia, she served as Head of Marketing B2C for the UK and Ireland at Monster, where she led consumer marketing strategies. Her career includes significant roles in digital marketing and brand management, contributing to the growth and visibility of major tech companies.

Maria Mirelles

Global Head of Marketing Growth

Telefonica Tech

https://www.linkedin.com/in/maria-miralles-cruz/

María Miralles is a marketing leader with a global perspective, specializing in growth strategies within the technology sector. As the former Global Head of Marketing Growth at Telefónica Tech, she was responsible for overseeing marketing initiatives aimed at expanding the company's technological solutions worldwide. María's career is marked by her ability to drive market expansion, implement innovative marketing campaigns, and lead cross-functional teams in dynamic environments.

Fernanda Delgado

Sales & Marketing Director

Microsoft

https://www.linkedin.com/in/fernandadelgadopuig/

Fernanda Delgado is a seasoned sales and marketing executive with extensive experience in the technology industry. She previously held the position of Sales & Marketing Director at Microsoft, where she was instrumental in driving sales growth and enhancing marketing strategies. Fernanda's expertise lies in developing and executing comprehensive sales and marketing plans, fostering client relationships, and leading teams to achieve business objectives.

Sonia Pérez-Castro

Chief Marketing Officer

Arcano Partners

https://www.linkedin.com/in/soniap%C3%A9rez-castro/

Sonia Pérez-Castro is the Chief Marketing Officer at Arcano Partners, a financial advisory and asset management firm. She joined Arcano in July 2022, bringing over 22 years of experience in marketing and communication within the financial sector. Before Arcano, Sonia was responsible for establishing and developing the Marketing and Communication department at Robeco for Iberia and Chile. Her career also includes roles at Credit Suisse, Banco Urquijo, and Gesconsult. Sonia holds a Law degree from the Universidad Complutense de Madrid, a Master's in Stock Exchange and Financial Markets from the Instituto de Estudios Bursátiles, and has completed programs in Sustainability and Sustainable Finance at the University of Cambridge and the Rotterdam School of Management