Your Path to Publishing

YOUR PATH TO PUBLISHING
Enhancing your thought leadership and image through professional books.

In the world of business and executive leadership, being a reference in your field is not just an advantage—it is a necessity. In a competitive environment, having a unique voice and a strong message is key to consolidating your authority, expanding your influence, and standing out.

Publishing a professional book is a powerful personal branding tool and one of the most effective strategies to achieve this. With a book, you will:

• Gain visibility
• Reach new audiences
• Establish yourself as an expert
• Make an impact with your message
• Open doors to new academic, business, and media opportunities, from specialized conferences or workshops to strategic collaborations, new clients, and media presence.

For your book to fulfill its purpose, publishing it under a prestigious Publishing House is key—it validates and elevates your work's credibility and provides you with an expert editorial team to guide you in storytelling while ensuring broad distribution and visibility in the right channels.

If you have valuable knowledge to share, now is the time to turn it into a book that makes a difference. This intensive one-hour workshop is a unique opportunity to address key aspects of taking the first step toward publishing your own book.

• Key insights and evolution of the publishing industry: understanding the sector
• Why should I write a book?
• The starting point: where do I begin?
• How do I write a professional book? What type of book is best for me—textbook, academic, professional, or commercial?
• What strengths should I look for in a publisher? How will they help me?
• Is it better to publish independently or as part of an IE collection?
• What should I expect after publishing my book?