Area: Body
BID Graduate Student
This project aims to empower women in Chennai, India, to embrace physical activity by addressing barriers such as lack of motivation and supportive communities. It involves designing an inclusive brand and adaptable fitness spaces, fostering connection on community, individual, and emotional levels to inspire sustained engagement.
Mira's comment about the project
As someone passionate about fitness and wellness, I wanted to combine my love for these areas with design to create empowering spaces that inspire women to prioritize their health and well-being, especially in a context where women's fitness is bound my cultural stigmas.
Dedication
I would like to thank my advisor Andrea Caruso Dalmas, who helped and guided me throughout my project. I would also like to thank my professors at IE, friends and family for supporting me and pushing me to do my best.
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Project review
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