The Impact of Following Nutritionist Influencers on Consumer Behaviour in Spain

Areas: Body, Mind

Sofía Mendiburu Aletti

BBA Graduate Student

This project analyses the impact of following nutritionist influencers on Instagram among the Spanish population, using qualitative and quantitative research methods to reveal how such influence affects eating habits and nutritional awareness, increasing knowledge and the capacity to read nutritional labels.

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  • Sofía's comment about the project

    It was interesting to see the strong impact influencers have on consumer behaviour and how their messages can be interpreted differently depending on each follower’s values, context, and mindset.

  • Dedication

    I would like to thank Rosa María Reig, my tutor during this capstone project. Her energy, guidance, and constant encouragement were key to making this work possible. I am also grateful to my peers from the capstone sessions, whose projects motivated and inspired me. Additionally, I want to thank all the people who participated in the research — the focus group and survey participants, and María Hernández Alcalá, co-founder of Futurlife21. It was a privilege to interview her, as she has exceptional knowledge in the field. Finally, I thank my family and friends, especially my sisters, who shared their own TFG experiences and offered invaluable advice throughout this process.

 

Designing Care: Addressing the Needs and Challenges of Frontotemporal Dementia Caregivers in Mexico City

Areas: Mind

Ximena Valenzuela Fernandez

BID Graduate Student

Collaborators: Alzmx.org , Fundación Alzheimer and Centro Mexicano Alzheimer

Inspired by personal experience, this thesis highlights the invisible and overlooked struggles that spousal caregivers of Frontotemporal Dementia in Mexico City face. Using design and a user-centered method, I created an online platform and a supporting pamphlet to share information, support, testimonials, and love—laying the groundwork for more empathetic, accessible caregiving systems.

  • Ximena's comment about the project

    Thanks to my grandmother’s courage in sharing her experience, I discovered how supporting one person can unite many, transforming love and struggle into empathy, awareness, community, and meaningful change.

  • Dedication

    This thesis represents the culmination of a significant academic and creative journey. It would have not been possible without the guidance, support and encouragement of many individuals to whom I am deeply gratefulF.irst and foremost, I would like to thank my grandparents, Ana María Zaleta and Eduardo Fernandez. This project was inspired by their deep bond and intense love. My grandfather was diagnosed with Frontotemporal Dementia in 2021 and my grandmother became his full time caregiver. After years of trial and error, she managed to create a routine that works for both of them, allowing them to be at peace. Her strength and resilience inspired me to look deeper into their situation and seek a design oriented solution that has been built with empathy, collaboration and love. Abuela y abuelo, este proyecto es para ustedes. I also extend my gratitude to my thesis advisor, Michael Leube, for guiding me through this process, for pushing me to think ‘outside the box’, his valuable feedback, and for his academic support throughout the years. I am deeply grateful for all the professors at IE University who have shaped my last four years. I would like to express my gratitude to Clara Zarza, Maria Esteban Casañas and Ruxandra Iancu-Bratosin for always inspiring me and pushing me to do better, their intellectual and creative enthusiasm have left a huge impact on my academic formation. A very special thanks to Alzheimer’s México, Fundación Alzheimer Alguien Con Quien Contar, María del Carmen Robledo Ramirez, María del Mar Saniger Alba and Xóchitl G, for their invaluable contribution to the project, their constant kindness and support in the development of this project.Outside of my academic environment, I will forever be grateful to my family. To my parents, for allowing me to have this amazing opportunity, for always supporting me and for believing in me; to my other grandmother, for her words of wisdom and encouragement and unconditional love; to my siblings, for helping me find laughter and joy in moments of despair. I also want to thank my subconscious for always working in the background, even while I sleep, and for giving me breakthrough dreams that shaped my projects.

ありのままでいいよ: Designing for the Individual in Japan’s Collectivist Society

Areas: Mind

Maria Mustafa

BID Graduate Student

This thesis consists of designing a social impact campaign that will challenge the fear of being shamed for straying from the norm by encouraging Japanese adolescents to embrace their individuality, say what they truly want, and spark a taboo conversation on the impact of strict collectivism on the individual.

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  • Maria's comment about the project

    As a result of strict homogeneity and the shame culture in Japan, there comes a point where people disconnect and self alienate. This project aims to address these taboo conversations, and to argue that individuality and authenticity can create new, healthy, and sustainable forms of community.

  • Dedication

    I express my deepest gratitude for all of those who supported me throughout the course of this research and the final design. Thank you to my advisor, Michael Leube, whose positive energy and feedback were invaluable to my project. I also wish to thank my friends, family, and my sisters Paulina and Carolina, for their unconditional and constant support at every moment. Lastly, I am immensely grateful for all of the individuals who shared their experiences and insights with me, especially Sayu Fujii, my mentor in Tokyo during my months there, who helped me with translations and ensuring that this project is authentic and true to Japanese culture.

 

You Belong Here: Vernacular Solutions Against Urban Loneliness in the City of Madrid

Areas: Mind, Soul

Bárbara Hernandez Gaitán

BID Graduate Student

This project explores urban loneliness in Madrid's Tetuán district through ethnographic mapping, uncovering community resistance. The final design—a physical and digital archive—visualizes these subtle systems, fostering belonging and collective action via interactive visual elements.

  • Barbara's comment about the project

    During my semester abroad in New York City, I struggled with loneliness, feeling isolated despite the bustling environment, sparking reflections on how urban spaces, diminished third spaces, and personal connections shape our emotional well-being and experiences of community.

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