This thesis is dedicated to the critical importance of wellbeing in our increasingly immersive technological world. It serves as a reminder that the human touch must always prevail, and it celebrates those remarkable businesses that contribute to a healthier population. Let us continue to prioritize human connections and wellbeing in all our technological advancements.

To Paula, I owe a debt of gratitude that words can hardly express. My profound gratitude is first and foremost extended to Paula Abascal, she has been more than just a tutor; she has been a visionary, a motivator, and the very essence of wisdom and patience. Her support with this challenging subject and her smart suggestions were essential in helping me deal with the complicated details of my subject, ensuring that every argument was persuasive and resonated with the target audience. One of the most satisfying experiences of my academic career has been working on this thesis under Paula's guidance. The base of not only this thesis but also of my academic and personal development has been her constant encouragement and belief in my abilities. To my family and friends, your endless support, encouragement, and belief in me have been my strength and refuge. You have been my constant source of love and motivation, for which I am eternally thankful. I also extend my sincere appreciation to the high-level executives who showed interest in my research. Their engagement and insights have significantly contributed to the depth and relevance of my work.

No sooner did I step into the academic yet chaotic streets of Kota than little did I know that this so-called “abode of learning” was a hidden prison of students struggling with perfect grades yet poor mental health. From severe academic pressure to severe isolation, Kota City had the highest suicide rate in the country owing to a lack of mental health management tools and awareness about the significance of peace of mind. Moreover, many students reported undetected depression and anxiety, which resulted in bad academic performance and poor quality of life.  Witnessing these students' plight inspired me to create an all-collective platform, with tools that would unite body, soul, and mind

Pledge is our passion project, aimed to help people reclaim their time and take action on their goals. I'm thrilled to see the positive change it can bring to daily life. Tomas Ploquin, Pledge Co- Founder

We're partnering up with organizations to donate part of the proceeds such as the Make-A-Wish foundation.

In this capstone project I explored the influence that social media has on members of generation z. As a member of this generation in the last couple of years I began to notice a trend of people self-diagnosing with neurodevelopmental disorders such as ADHD. It was a concern that grew in me and I wanted to explore it in depth to understand why it was happening and what are the consequences of this occurring.

I dedicate this capstone project to Pablo Arango and  Javier Sauras